Territory Development Executive (Abuja)

COWAS was first established in the United Kingdom in 2008. Due to the need for a home-based distributor of international brands in the African Market, with a unique edge of fully knowing the African consumers, COWAS was then established in Nigeria in 2017. We are creating Africa’s largest distribution network for global-facing FCMG Brands while making international-level luxury accessible and affordable for African consumers.

We are distributing for a fast-growing Feminine Intimate Care & Wellness brand that is committed to improving women’s health, confidence, and well-being through innovative, high-quality products.

Location: Abuja (FCT)
Employment Type: Full-time
Industry: Feminine Intimate Care & Wellness
Reporting Line: National Commercial Manager
Department: Commercial / Sales

Job Summary

• We are seeking an energetic, commercially minded, and relationship-driven Territory Development Executive to help expand our retail footprint, strengthen trade partnerships, ensure excellent in-store execution and drive sustainable growth across pharmacies, beauty stores, wellness outlets, and selected general trade channels within assigned territories then scale up to environs.
• This is a field-based role for a self-starter who thrives on building new business, developing strong retailer relationships, and creating marketing momentum from the ground up.
• A fast-growing feminine intimate care and wellness brand committed to improving women’s health, confidence, and well-being through innovative, high-quality products.

Key Responsibilities
Territory & Account Development:

• Identify, map, prioritize, recruit, and activate new retail accounts within the assigned territory.
• Manage trade credit responsibly and ensure timely follow-up on outstanding payments.
• Identify emerging channel opportunities and recommend growth initiatives.
• Develop and implement territory development plans aimed at increasing outlet coverage and market penetration.
• Expand the active customer base by securing new business opportunities across relevant retail channels.

Account Management:

• Monitor stock levels across accounts and drive timely product replenishment.
• Strengthen account productivity through regular engagement, relationship building, and business development activities.
• Manage the complete account lifecycle, including prospecting, onboarding, product placement, replenishment, and account growth.
• Build sustainable reorder habits among customers to ensure continuous product availability.
• Resolve customer concerns and trade-related issues promptly and professionally.

Trade Execution & Visibility:

• Execute trade marketing initiatives and deploy merchandising materials according to company standards.
• Monitor compliance with execution standards and report findings regularly.
• Conduct product knowledge training sessions for pharmacy assistants, beauty advisors, wellness consultants, and retail staff.
• Ensure products are correctly merchandised, priced, and visible across all active retail outlets.

Brand Advocacy & Consumer Education:

• Serve as a professional ambassador of the brand in all customers and trade interactions.
• Foster retailer confidence in the brand through continuous education and engagement.
• Support consumer activation programs, product demonstrations, sampling activities, and awareness campaigns within key accounts.
• Communicate product benefits, category insights, and brand value propositions effectively to retailers and stakeholders.

Reporting & Market Intelligence:

• Monitor competitor activities, pricing strategies, promotional initiatives, and distribution patterns within the territory.
• Prepare and submit accurate daily, weekly, and monthly territory performance reports.
• Provide actionable insights that support commercial decision-making and territory growth.
• Identify market opportunities, business risks, and emerging trends and communicate them promptly to management.
• Maintain up-to-date records of account activity, outlet coverage, sales performance, and reorder trends.

Key Performance Indicators (KPIs)

• Growth in active outlet coverage.
• Trade execution and merchandising compliance scores.
• Collection and management of trade receivables.
• Number of new accounts opened and activated.
• Product availability and distribution coverage.
• Sales and sell-through performance within the territory.
• Reorder frequency and account productivity.
• Timeliness and accuracy of reporting.

Requirements
Education:

• A Bachelor’s Degree in any discipline, however, a background in health-related sciences such as pharmacy, nursing, nutrition, biological sciences, is an advantage

Experience:

• A 2-4 Years of experience in field sales, account creation and managing
• A proven record to build productive trade relationships
• Experience working with startup brands, emerging businesses or market development initiatives is an added advantage
• 2-4 years of experience in Feminine hygiene, intimate care or women’s wellness, maternal care, OTC pharmaceuticals, nutraceuticals, or consumable healthcare
• Practical commercial capability and field execution within consumer-centric industries

Technical Skills

• Excellent planning, reporting, and follow-through skills
• Strong commercial awareness and understanding of retail and distribution dynamics
• Ability to work independently and effectively manage a growing territory with minimal supervision
• An excellent communicator with the ability to discuss intimate care and wellness products professionally and with clarity
• Excellent relationship-building and stakeholder management and engagement skills
• Strong knowledge of the local pharmacy, beauty, wellness, and retail landscape
• Proficiency in Microsoft Suites and commercial functions with Social Media platforms such as WhatsApp, telegrams, Meta etc.
• A strong territory development and acquisition capability

Inter-personal Skills:
We are looking for candidates who are:

• Due to the intimate nature of the product category and the importance of authentic consumer understanding in trade engagements, female candidates with a genuine interest in women’s health and wellness are encouraged to apply.
• Willingness and ability to spend most working hours in the field engaging customers and developing accounts
• Entrepreneurial mindset and capable of treating the territory assigned to them as a business
• Disciplined, detail-oriented, and committed to consistent execution
• Resilient, proactive, and energized which should reflect in creating new opportunities
• Relationship-oriented and skilled at building trust
• Passionate about women’s health and wellbeing

Salary Budget
N300,000.00 with Transportation Allowance and Health Insurance.

Why Join us?

• We provide career growth and development opportunities within a fast-expanding organization.
• An opportunity to contribute to a purpose-driven brand focused on women’s health and wellbeing. We offer a dynamic and entrepreneurial work environment with an opportunity to build and shape market presence in a high-growth category.