OOH Operations Manager

We are recruiting to fill the position below:

Job Title: OOH Operations Manager

Location: Lagos

Job Summary

• The OOH Operations Manager will be responsible for ensuring that all planned, bought, and deployed Out-of-Home assets within the assigned zone meet agreed quality, compliance, visibility, and operational standards.
• The role has been introduced to provide enduring solutions to recurring client concerns around poor site quality, weak compliance with standard operating processes, inadequate post-planning validation, and insufficient field visibility after campaign deployment.
• The role will serve as the agency’s on-ground quality control, compliance, and reporting function across OOH assets for all clients within the agency group.

Job Description
Site Validation and Quality Assurance:

• Conduct field validation of proposed and approved OOH assets before final client confirmation where required.
• Ensure that all OOH sites align with approved planning standards and client expectations.
• Confirm the physical condition, visibility, accessibility, dimensions, illumination status, traffic exposure, location relevance, and overall suitability of OOH sites.
• Identify poor-quality, obstructed, wrongly located, non-compliant, or sub-standard assets before they are presented, approved, or deployed.

Deployment Monitoring and Compliance:

• Confirm that campaign materials are deployed on the correct sites, in the correct format, within agreed timelines, and to the required quality standard.
• Monitor the quality of installation and deployment of all approved OOH campaigns within the assigned zone.
• Escalate non-compliance, delayed deployment, poor installation, wrong posting, damaged materials, or regulatory issues promptly.
• Ensure vendors comply with agreed operational procedures, production specifications, posting schedules, and maintenance obligations.

Field Reporting and Documentation:

• Maintain accurate records of all OOH assets within the assigned zone across clients in the agency group.
• Support data entry, data storage, audit trails, proof-of-posting, and post-campaign documentation.
• Capture and document site images, coordinates, deployment status, campaign visibility, asset condition, and relevant field observations.
• Prepare and submit structured field reports at predefined reporting intervals.

Competitive and OOH Landscape Reporting:

• Track significant market developments, including new structures, vacant sites, high-impact locations, regulatory actions, and competitive brand presence.
• Share actionable intelligence that can support planning, buying, strategy, and client advisory.
• Provide regular updates on competitor activities, campaign movements, new OOH formats, premium locations, emerging vendor opportunities, and changes within the outdoor landscape.

Vendor and Stakeholder Coordination:

• Work closely with internal teams across strategy, planning, media buying, operations, compliance, and client leadership.
• Support resolution of operational issues across assigned markets.
• Ensure field realities are promptly communicated to planning and buying teams before they affect client delivery.
• Liaise with vendors, printers, installers, regulators, and other relevant field stakeholders to support smooth execution.

Process Compliance and Ways of Working:

• Support the establishment and enforcement of improved OOH ways of working within the agency.
• Ensure clear compliance across the OOH process, including strategy, planning, vendor selection, media buying, client approval, deployment, monitoring, and reporting.
• Ensure that any post-planning change requiring client recourse, approval, or documentation is properly escalated.
• Help standardize site validation, campaign monitoring, proof-of-posting, and asset-quality reporting across the agency group.

Audit and Performance Control:

• Maintain high standards of personal integrity, field accuracy, and reporting discipline.
• Ensure that all reports submitted are accurate, current, evidence-based, and reflective of actual field conditions.
• Understand that field reports and performance may be subject to independent verification, quality checks, and spot audits.

Requirements

• Proficiency in Microsoft Excel, PowerPoint, reporting tools, and basic data documentation.
• Good knowledge of key cities, traffic corridors, commercial districts, and strategic advertising locations within the assigned zone.
• Strong understanding of OOH formats, site quality standards, deployment processes, and field reporting.
• 4–7 years’ experience in OOH operations, field supervision, media monitoring, vendor management, production coordination, or related marketing operations roles.
• Ability to capture clear photographic evidence and maintain structured asset records
• Experience working with vendors, installers, field teams, or regulatory stakeholders will be an advantage.

Required Tools and Mobility:

• The OOH Operations Manager will be equipped with relevant working tools, including:
• Reporting templates and field monitoring tools
• Access to approved planning and asset databases where applicable.
• Camera or image-capture device
• Laptop for reporting, data entry, and storage