Social Media Marketing Manager

Location: Ikeja, Lagos
Employment Type: Full-time

Job brief

• You will be responsible for creating original text and video content, managing posts and responding to followers.
• We are looking for a talented Social media manager to administer our social media accounts.
• You will manage our company image in a cohesive way to achieve our marketing goals.

Responsibilities

• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Design and implement social media strategy to align with business goals
• Monitor SEO and web traffic metrics
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Stay up-to-date with current technologies and trends in social media, design tools and applications.
• Set specific objectives and report on ROI
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Perform research on current benchmark trends and audience preferences

Requirements and Skills

• Hands on experience in content management
• Knowledge of online marketing channels
• Excellent communication skills
• BSc Degree in Marketing or relevant fields
• Ability to work as a Social media manager
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Analytical and multitasking skills.
• Solid knowledge of SEO, keyword research and Google Analytics
• Familiarity with web design