Sales and Marketing Manager

Location: Maitama, Abuja (FCT)
Employment Type: Full-time

Main Function

• The role oversees corporate sales, digital marketing, promotions, public relations, and business development activities while ensuring alignment with the hotel’s luxury hospitality standards and business objectives.
• The Sales & Marketing Manager is responsible for developing and executing strategic sales and marketing initiatives to increase hotel revenue, brand visibility, occupancy levels, customer acquisition, and market share.
• The ideal candidate must be dynamic, results-driven, creative, and experienced in hospitality sales and marketing operations.

Role Responsibilities
Sales Strategy and Revenue Generation:

• Drive room sales, banquet bookings, conferences, events, and food & beverage revenue.
• Develop and implement strategic sales plans to achieve revenue and occupancy targets.
• Build and maintain strong relationships with clients, travel partners, and key stakeholders.
• Identify and pursue new business opportunities including corporate accounts, travel agencies, government clients, and event partnerships.

Marketing and Brand Management:

• Strengthen the hotel’s market presence and competitive positioning.
• Ensure consistent brand positioning across all marketing channels.
• Develop and execute marketing campaigns to promote hotel services and facilities.
• Coordinate advertising, promotional activities, sponsorships, and partnerships.

Digital Marketing and Online Presence:

• Monitor online reputation and respond to guest reviews and feedback professionally.
• Analyze online marketing performance and optimize campaigns accordingly.
• Develop digital content strategies to increase engagement and bookings.
• Oversee social media marketing, website management, SEO, and online advertising.

Corporate Sales and Client Relationship Management:

• Maintain relationships with corporate organizations, embassies, travel consultants, and event planners.
• Ensure high customer retention through excellent relationship management.
• Conduct sales visits, presentations, and networking activities to secure business opportunities.
• Negotiate contracts, rates, and service agreements with clients.

Market Research and Competitive Analysis:

• Monitor market trends, competitor activities, and customer preferences.
• Develop strategies to improve market share and customer acquisition.
• Conduct market research to identify growth opportunities and emerging trends.

Budgeting and Financial Management:

• Prepare sales forecasts and operational reports for management review.
• Track sales performance, marketing ROI, and revenue targets.
• Prepare sales and marketing budgets and monitor expenditures.

Team Leadership and Development:

• Lead and supervise the sales and marketing team.
• Conduct training and performance evaluations for team members.
• Foster a culture of professionalism, innovation, and target achievement.

Public Relations and Brand Representation:

• Support promotional events, launches, and special campaigns.
• Coordinate PR activities and maintain positive relationships with media and external partners.
• Represent the hotel at business meetings, exhibitions, networking events, and hospitality functions.

Guest Experience and Service Coordination:

• Ensure customer expectations are met for events, bookings, and hospitality services.
• Work closely with operations teams to ensure promises made to clients are delivered effectively.
• Support guest satisfaction initiatives and service improvement programs.

Requirements
Experience / Qualification:

• 5–10 years’ experience in sales and marketing, with at least 3–5 years in the hospitality industry
• Bachelor’s Degree or HND in Marketing, Business Administration, Hospitality Management, or related discipline
• Professional certifications in marketing or digital marketing are an added advantage
• Strong knowledge of hotel reservation systems, CRM tools, and digital marketing platforms is preferred
• Experience in hotel sales, luxury hospitality, or corporate marketing is highly desirable

Competencies / Skills:

• Strategic thinking and analytical skills
• Customer relationship management skills
• Excellent communication and interpersonal abilities
• Strong sales, negotiation, and business development skills
• Digital marketing and social media management expertise
• Knowledge of hospitality sales and revenue management
• Leadership and team management capabilities

Behavioural Qualities / Other Competences:

• Strong networking and relationship-building abilities
• High level of professionalism and integrity.
• Professional and confident personality
• Ability to work under pressure and meet targets
• Creative and innovative mindset
• Results-driven and highly motivated

How to Apply
Interested and qualified candidates should send their CV and and cover letter to: [email protected] using "Sales and Marketing Manager - Abuja as subject of the mail.

Note: Only shortlisted candidates will be contacted.