Strategic Marketing & Brand Executive

Location: Ajah, Lagos
Employment Type: Full-time
Industry: Hospitality (Restaurant, Lounge & Lifestyle)

Job Summary

• We are seeking an experienced and strategic Marketing & Brand Executive to drive the growth, visibility, and market positioning of our hospitality brand.
• The ideal candidate will be responsible for developing and executing innovative marketing strategies, increasing customer acquisition and retention, managing brand campaigns, building strategic partnerships, and enhancing the overall customer experience.
• The successful candidate must possess strong leadership, creativity, analytical skills, and a deep understanding of hospitality marketing trends.

Key Responsibilities

• Monitor marketing performance and prepare monthly reports with recommendations.
• Identify and develop strategic partnerships with corporate organizations, influencers, lifestyle brands, and event organizers.
• Work closely with operations to improve customer experience and service delivery.
• Develop and implement strategic marketing and brand plans aligned with business objectives.
• Coordinate PR activities and media engagements.
• Conduct market research, competitor analysis, and customer behavior analysis.
• Develop customer acquisition and customer retention strategies.
• Coordinate social media strategies with internal teams or external agencies.
• Execute marketing campaigns that increase brand awareness, customer engagement, and revenue.
• Develop and oversee monthly marketing calendars and promotional campaigns.
• Support business development initiatives that drive growth and profitability.
• Plan and coordinate events, activations, and promotional programs.
• Manage the restaurant’s brand identity across all online and offline platforms.
• Manage advertising campaigns and marketing budgets efficiently.

Key Performance Indicators (KPIs)

• Return on Marketing Investment (ROMI).
• Successful execution of promotional events and activations by 80%
• Number of strategic partnerships secured.
• Revenue generated from marketing initiatives.
• Successful execution of monthly marketing campaigns.
• Customer retention and loyalty program performance.
• Growth in social media engagement and online visibility.
• Increase in customer footfall and reservations.
• Growth in brand awareness and customer engagement.

Requirements

• Excellent presentation, communication, and interpersonal skills.
• Strong understanding of digital marketing platforms and consumer engagement strategies.
• Minimum of 5 years’ proven experience in marketing, brand management, or business development within the hospitality, lifestyle, restaurant, hotel, or FMCG industry.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and digital marketing tools.
• Bachelor’s Degree (B.Sc./B.A.) in Business Management, Marketing, Business Administration, Mass Communication, or a related field.
• Gender: Male/Female
• Age: 30 Years and Above
• Experience managing marketing campaigns with measurable results.

Key Competencies:

• Brand Management
• Leadership and Team Collaboration
• Partnership Development
• Data Analysis and Reporting
• Customer Experience Management
• Problem-Solving and Decision-Making
• Project Management
• Strategic Marketing Planning
• Hospitality Marketing
• Event Planning & Coordination
• Digital Marketing
• Public Relations
• Business Development
• Strong Communication and Negotiation Skills
• Time Management.

What We Offer

• Competitive monthly salary of N300,000.
• Collaborative and innovative work environment.
• Professional growth and career advancement opportunities.
• Opportunity to work with a fast-growing hospitality brand.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job title as the subject of the email.

Note: For further enquiries WhatsApp, 09037857849.