HIFU Brand Manager (Female)

2026-06-01
Victoria, Canada
3–5
Marketing & Communications

Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market. AVA has three major arms which have been streamlined to meet our customer's needs. The three major arms are: Consulting, Recruitment and Training.

Alfred & Victoria Associates has become one of the most sought after Human Capital Development Organization in recent times. She is fast becoming the distinguished strategic partner required in all sectors of the economy, and also in the fast growing world of outsourcing which is now in huge demand in all profession.

We are recruiting to fill the position below:

Job Title: HIFU Brand Manager ( Female)

Location: Ikoyi, Lagos
Employment Type: Full-time (with travel to other Nordica centres as required)
Department: Business Development
Reports To: Head, Business Development & Head of Centre

Job Purpose

The role focuses on strategic marketing, patient education, referral engagement, and service optimization to position HIFU as a leading non-invasive treatment solution in Nigeria.
To oversee and drive the growth, visibility, and profitability of the High-Intensity Focused Ultrasound (HIFU) brand within the fertility clinic - Fibroid Care Centre.

Key Responsibilities
Brand Strategy and Growth:

Develop and execute strategic marketing plans to drive awareness and uptake of HIFU services.
Get a minimum of 2 client testimonials monthly.
Get FCC enrolled with at least one HMO per quarter.
Execute a minimum of 2 presentations outside Lagos State per quarter.
Organise and give at least one presentation at a church, mosque or similar organization monthly.
Assist in hiring field officers, training the field marketers, and supervising them to ensure they work efficiently and effectively.
Organise and give at least one presentation to any relevant professional body, organization or association with a minimum of 20 attendees monthly.
Increase the conversion rate of registration to treatment.
Develop referral programs with partner hospitals, gynecologists, and fertility specialists.
Collaborate with management to set monthly, quarterly, and annual brand targets.
Identify and analyze market trends, patient demographics, and competitive positioning.

Marketing and Communication:

Manage social media, digital content, and promotional materials for HIFU services.
Coordinate brand presence at health fairs, conferences, and community medical outreaches.
Create patient-focused communication campaigns highlighting the benefits of HIFU.
Work closely with the BDU agency team to ensure consistent brand messaging.

Operations and Service Delivery:

Monitor patient experience and feedback to improve service delivery.
Ensure operational readiness (equipment, staff scheduling, and materials) for all HIFU sessions.
Track leads, consultations, and conversion metrics through CRM systems.

Business Performance and Reporting:

Prepare performance dashboards (enquiries, consultations, treatments, etc).
Recommend strategies for improving efficiency and profitability.
Analyze financial performance and patient conversion reports.

Team Development and Collaboration:

Supervise and train HIFU marketing staff and client service officers.
Encourage innovation and continuous improvement in HIFU operations.

Qualifications

Education: Bachelor’s Degree in Marketing, Business, Communications, or a related field (Master’s/MBA is highly preferred).
Industry Focus: Proven experience in healthcare, medical devices, aesthetics, or premium wellness sectors.
Experience: 3–5+ years of experience in brand management, product management, or marketing.

Requirements:

Communication: Exceptional written and verbal communication skills for creating marketing content and presenting to medical professionals.
Tools/Tech: Proficiency with CRM software (e.g., Salesforce, HubSpot), Microsoft Office Suite (PowerPoint, Excel), and social media monitoring tools.
Project Management: Ability to manage multiple projects simultaneously, working under tight deadlines in a fast-paced environment.
Clinical Understanding: Solid understanding of medical aesthetic devices, skin physiology, and non-invasive treatments.
Analytical Skills: Strong analytical skills to analyze market trends and financial data (P&L management experience preferred).

KPIs

KPI Area	Objective	Target / Metric	Measurement Method	Frequency
Brand Awareness	Increase visibility of HIFU services	Achieve 30% growth in online and offline brand visibility within 6 months	Social media metrics, event participation, referral network growth	Quarterly
Patient Conversion	Improve conversion from enquiries to treatment	? 40% conversion rate from leads to actual HIFU procedures	CRM reports, enquiry logs	Monthly
Revenue Growth	Drive service profitability	Achieve 20% increase in monthly revenue	Financial reports	Monthly
Referral Engagement	Expand medical referral network	Onboard at least 5 new referring doctors/clinics per quarter	Referral register and referral feedback	Monthly
Customer Experience	Maintain excellent patient satisfaction	? 70% positive feedback from post-service surveys	Patient feedback forms and follow-up calls	Monthly
Team Development	Build capable and motivated internal and external support teams	Conduct at least 1 training or knowledge-sharing session quarterly	Training attendance and evaluation records	Quarterly
Reporting & Analytics	Ensure timely and accurate data reporting	100% compliance with dashboard and weekly report submissions	Submission record and management review	Weekly / Monthly / As required
Community & Institutional Outreach	Secure speaking and presentation opportunities to promote HIFU awareness	Secure at least 3 presentations quarterly with churches, women’s organizations, and professional bodies	Presentation records, photos, and feedback summary	Quarterly
HMO Partnerships	Strengthen and expand HMO collaborations for HIFU service inclusion	Establish or renew partnerships with at least 2 HMOs per quarter	Signed agreements, partnership records, and referral volume	Quarterly