Cinema Marketing Lead

2026-05-28
Victoria, Canada
Not specified
Marketing & Communications

Filmhouse Cinemas Limited is a dynamic film exhibition company. Our expertise are in the areas of: Cinema operations, management of sites, Ownership of sites, Consultancy for cinema development, Design Fit-out; Cinema project management, Film Distribution: Rights Acquisition, Booking into cinemas, and content development.

We are recruiting to fill the position below:

Job Title: Cinema Marketing Lead

Location: Victoria Island, Lagos
Job type: Full time

Job Description

Assist in developing strategy & execution plans for the promotion of retail items at the cinemas
Manage the annual budget for the cinema marketing department
Identify opportunities to reach new market segments and expand market share
Support the organisation, planning and execution of events (Premieres, Exhibitors showcase, Film Exhibitions)
Analyse consumer behaviour and determine customer personas, insights to help improve brand position & consumer sentiments
Track and measure the effectiveness of various marketing campaigns to report progress and revenue growth to management team.
Oversee the production and distibution of all promotional materials and marketing campaigns.
Create tailored media strategies for promotional events from planning to execution, delivering within budget and to deadline.
Manage in-cinema marketing in all locations to design localised marketing strategies and creative assets.
Partner with local businesses, sponsors and other external parties as required to support marketing efforts.
Execute strategy & communications to increase footfall at Filmhouse Cinemas, including Digital, Advertising, Communications and Creatives, ensuring brand consistency.
Development and maintenance of relationships with media partners, managing the PR strategy for the cinemas.
Ensure brand message is strong and consistent across all channels and marketing efforts (events, campaigns and promotional material)

Qualifications