Demand and Market Linkage Lead

Location: Kano
Employment Type: Full-time

Key Responsibilities
Buyer onboarding - Commercial buyers:

• Register each buyer on the platform
• Identify and approach buyers actively sourcing agricultural produce in Kano: restaurants, food vendors, catering companies, hotels and bulk retail trader
• Track buyers through the pipeline: identified – contacted – first engagement – registered – first purchase – repeat buyer.

Processor and manufacturer onboarding:

• Target agro-processors who buy in bulk and need consistent, quality raw material supply
• Understand and document the specifications processors need from suppliers
• Build relationships with procurement manager level

Buyer lead generation:

• Log every lead in the operations system
• Maintain a weekly pipeline review.
• Proactively generate buyer leads through WhatsApp targeted at food business owners, referrals from existing registered buyers and partnerships with food business associations.

Buyer - Seller Matching:

• Record every match and follow-up on proposed matches within 48 hours
• When a buyer has a verified need and a seller has a matching listing, proactively facilitate the introduction through the FMProduce platform
• Track declined matched and document why
• For each match, identify the buyer, identify the most suitable seller or listing and initiate the connection.

Experience and Skills

• 2-3 years in the B2B sales, trade marketing, or supply chain roles in the agriculture sector.
• Proficiency with basic spreadsheets, digital forms and a platform operation app.
• Understanding of agricultural commodity pricing and seasonality.
• Strong negotiation and relationship management skills.

How to Apply
Interested and qualified candidates should send their CV and Cover Letter to: [email protected] using the Job Title as the subject of the mail.

Note: Only successful candidates will be contacted.