The Lagos Chamber of Commerce and Industry (LCCI) is the leading private sector group in Nigeria, established to promote and protect trade and industry.Founded in 1888 and incorporated in 1950, it represents the interests of the business community in Lagos and beyond, advocating for policies that support trade, industry, commerce, and agriculture.The LCCI also provides business development services, training, and information to its members.
We are recruiting to fill the position below:
Job Position: Social Media & Digital Marketing Manager
Job Location: Lagos
Employment Type: Full-time
Job Description
- We are is seeking a seasoned, resourceful, and results-driven Social Media & Digital Marketing Manager to join its dynamic Trade Promotionteam.
- The successful candidate will play a pivotal role in the planning, promotion, and execution of the Lagos International Trade Fair (LITF), which is the largest international trade fair in Nigeria and one of the most prominent in Africa.
- The LITF is a flagship 10-day annual event, commencing on the first Friday of November, and serves as a premier platform for trade, investment, and business promotion.
Job Summary
- The Social Media & Digital Marketing Manager will be responsible for developing, implementing, and managing innovative digital strategies to strengthen the Chambers online presence, promote trade initiatives, and effectively engage stakeholders both locally and internationally—aligned with LITF'smission of advancing trade and economic development.
Key Responsibilities
Strategic Planning & Execution:
- Develop and execute comprehensive digital marketing and social media strategies to enhance brand visibility and stakeholder engagement.
- Plan and deliver targeted campaigns for trade fairs, exhibitions, conferences, and other Chamber programmes.
Content Development:
- Create and curate high-quality, engaging, and audience-focused content (videos, graphics, articles, etc.) across digital platforms.
- Manage content calendars to ensure consistency, timeliness, and relevance.
Social Media Management:
- Manage and grow LITFpresence across platforms, including LinkedIn, X (Twitter), Instagram, Facebook, and YouTube.
- Monitor online conversations and drive meaningful engagement with stakeholders.
- Respond promptly to inquiries, feedback, and comments.
Analytics & Reporting:
- Track, analyse, and report on key digital performance metrics (reach, impressions, engagement, conversions).
- Provide monthly performance reports with actionable insights and recommendations.
Campaign Management & Event Promotion:
- Plan and execute integrated digital campaigns (paid and organic), including social media ads, Google Ads, and email marketing.
- Leverage digital tools to drive participation in trade events and programmes.
- Provide real-time social media coverage during events and produce post-event highlights.
- Optimise campaigns for maximum return on investment (ROI) and manage budgets effectively.
SEO & Website Coordination:
- Collaborate with the web team to ensure the website is updated, user-friendly, and SEO-optimised.
- Publish trade-related content to improve search engine rankings and visibility.
Key Performance Indicators (KPIs)
Engagement Growth:
- Increase follower base by 50–60% annually
- Improve engagement rate by 30–35% quarterly
Content Performance:
- Publish a minimum of 4–5 high-quality posts weekly
- Achieve at least a 15% increase in content impressions per campaign
Lead Generation & Conversion:
- Generate qualified leads for trade events through digital channels
- Drive a minimum 25% increase in event registrations and attendance
Website & SEO Performance:
- Increase website traffic by 30–40%
- Improve rankings for relevant trade and business keywords
Campaign ROI:
- Meet or exceed ROI targets for paid campaigns
Reporting & Insights:
- Deliver accurate monthly performance reports with strategic recommendations
Brand Reputation Management:
- Maintain response time within 24 hours across platforms
- Sustain a positive sentiment rate above 85%
Event Visibility:
- Achieve at least a 75% increase in social media mentions and digital visibility during events
Skills & Qualifications
- Bachelor’s Degree in Marketing, Social Sciences, or related field; relevant professional certification in Digital Marketing is an added advantage.
- 5–7 years of experience** in digital marketing.
- Proven track record of delivering successful digital campaigns and measurable results.
- Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics 4, Google Ads, Adobe Marketing Cloud, HubSpot).
- Excellent communication, interpersonal, and stakeholder engagement skills.
- Strong analytical, reporting, and problem-solving abilities.
- Ability to work within organisational policies and procedures with a high level of professionalism.
Equal Employment Opportunity:
- The Lagos Chamber of Commerce and Industry is an equal opportunity employer and does not discriminate based on race, ethnicity, age, religion, gender, marital status, disability, or any other protected status.
Method of Application
Interested and qualified candidates should send their CV and a cover letter to: [email protected] using "Social Media & Digital Marketing Manager" as the subject of the email.
Note: Only shortlisted candidates will be contacted.
