Social Media & Content Creator (Remote) in a Cutting-edge Business and Technology School

2026-05-25
Remote, USA
?80,000
Marketing & Communications

We are a cutting-edge business and technology school dedicated to empowering students with the skills and knowledge needed to thrive in the fast-evolving world of technology. Our programs focus on hands-on learning, industry-relevant curriculum, and collaboration with leading tech companies to ensure students are job-ready upon graduation.

We are recruiting to fill the position below:

Job Title: Social Media & Content Creator

Location: Nigeria
Employment Type: Contract
Work Mode: Remote
Working Hours: 8:00am – 5:00pm (WAT)

About the Role

This is a hands-on, high-ownership role for someone early in their career who is hungry, camera-ready, and built for the internet.
You will not just post content. You will own the strategy, appear on camera, design the assets, edit the videos, and drive the growth.
If you live on the internet and are not afraid of a lens — this role was built for you.
We are looking for a creative, platform-native Social Media Manager and Content Creator to own our brand’s digital presence, drive our content strategy, and create content from the ground up.
Your core mission: build an audience that trusts us, create content that converts, and show up as the face of the brand — through original video, Canva-designed visuals, edited short-form content, and community storytelling.

Key Responsibilities
Content Strategy:
This is your strategy to own. You define the direction, not just the calendar

Conduct regular audience research, competitive analysis, and trend monitoring to keep content sharp and culturally relevant.
Work closely with leadership, product, and sales to translate company milestones into compelling content stories.
Build and manage an editorial calendar aligned with campaigns, product launches, and business objectives.
Own and drive the end-to-end content strategy — from audience insight and content pillars to channel mix and publishing cadence.
Surface audience insights, engagement patterns, and behavioural signals to inform the wider marketing strategy.
Define and continuously evolve the brand voice, tone, and visual identity across all digital touchpoints.

Content Creation & Production:

Edit video content across formats using CapCut, Adobe Premiere, or similar tools — cutting, captioning, adding music, applying transitions, and optimising for each platform.
Write clear, engaging, on-brand copy for captions, newsletters, scripts, and campaign assets.
You are the creator. You shoot it, design it, edit it, and publish it.
Design all visual content in Canva — social graphics, carousels, story templates, promotional assets, and branded design elements — to a consistently high standard.
Shoot lo-fi, authentic video content that feels native and relatable on each platform.
Repurpose long-form content (webinars, interviews, reports) into snackable, high-performing social formats.
Generate and curate social proof — testimonials, UGC, community wins, and success stories.
Appear on camera as the face of the brand — presenting, storytelling, and educating directly to our audience through Reels, TikToks, YouTube Shorts, and LinkedIn video.

Content Types You Will Work With:

Podcast Visuals — audiograms and video podcast cuts
Long-Form Video — webinars, course modules, live class replays
Testimonial Videos — student success stories
A-Roll — talking-head, instructor, testimonial, interview footage
Explainer Videos — animated or narrated learning content
Short-Form Video — Reels, TikToks, YouTube Shorts
B-Roll — screen recordings, walkthroughs, cutaways, behind-the-scenes
Screen Recordings & Tutorials — LMS and software guides
Motion Graphics & Animation — intros, outros, kinetic text
Promo & Ad Creatives — platform video ads
Event Recap Videos — bootcamp and workshop highlights

Social Media Management:

You own the channels. You grow the numbers. You build the presence.
Develop platform-specific strategies tailored to each channel’s algorithm, culture, and audience behaviour.
Monitor trends, sounds, formats, and cultural moments and move quickly to capitalise on them.
Grow follower count, engagement rate, and brand reach with a clear month-on-month improvement mindset.
Own the day-to-day management of all social channels — Instagram, LinkedIn, TikTok, X (Twitter), Facebook, and YouTube.
Schedule, publish, and engage in real time — responding to comments, DMs, and mentions to build a genuine community.

Community Building & Engagement:

Monitor community sentiment and feedback, translating insights into content and messaging improvements.
Build and manage owned communities across WhatsApp, Discord, Slack, or Circle — designing structured onboarding and activation journeys.
Plan and execute community engagement programmes: AMAs, challenges, webinars, and brand rituals that deepen loyalty.
You do not just manage a following — you build a community people genuinely want to belong to.
Identify, recruit, and nurture brand advocates, super-users, and community champions through a structured programme.
Moderate discussions, respond to queries, and act as the bridge between community members and internal teams.

Growth & Campaign Support:

Support integrated campaigns: product and programme launches, themed activations, giveaways, and influencer or creator partnerships.
Build lead-generating content assets such as challenges, guides, and community-based nurture touchpoints.
Track UTMs, inbound attribution, and content-to-lead signals to demonstrate funnel contribution.
Collaborate with the growth and sales teams to ensure content consistently feeds acquisition goals and reduces sales friction.
Your content feeds the funnel. You think beyond the post.
Create performance-driven content assets that support awareness, lead generation, conversion, and retention goals.

Analytics & Reporting:

Track and report weekly and monthly on reach, engagement rate, follower growth, saves, shares, watch time, and community activity.
Translate data into actionable insights and continuously iterate on content strategy, formats, and posting cadence.
Use platform analytics (Instagram Insights, TikTok Analytics, LinkedIn Analytics) and tools such as Google Analytics to measure performance.
Demonstrate clear content ROI and communicate results to leadership in plain language.
You track what matters. You act on what you find. You report with clarity.

Key KPIs
Reach & Growth:

Profile visit-to-follow conversion rate
Follower growth rate per platform (Instagram, LinkedIn, TikTok, YouTube, X)
Total monthly reach and impressions
Video views per post (Reels, TikTok, YouTube Shorts)

Engagement:

Comments, shares, and saves per post
Average engagement rate per post
Click-through rate (CTR) on links in bio and posts
Story views and interaction rate

Content Output:

Content calendar adherence rate
Volume of video content produced per month
Number of posts published per week per platform
Turnaround time from brief to publish

Revenue Contribution:

Social media-attributed leads per month
Cost per lead from organic social content
Social media-attributed enrollments per month
Campaign conversion rate (awareness to inquiry)

What Success Looks Like (12–18 Months)

UstackSchool has a recognisable, consistent, and compelling social media presence across all key platforms.
Content is actively supporting sales campaigns, product launches, and partnership announcements.
The brand voice is distinctive, trusted, and engaging across platforms.
Short-form video content is performing strongly and consistently growing reach and follower counts.
A content system is in place: planned calendars, repeatable formats, and reliable publishing cadences.
Brand storytelling is sharp — student success stories, program outcomes, and company culture are being communicated with clarity and emotion.
Content is driving measurable top-of-funnel traffic, leads, and enrollments — not just likes and follows.

What We Are Looking For
Required:

Demonstrated ability to own or contribute to a content strategy, not just execute tasks
Basic understanding of social analytics and how to interpret performance data
Strong written communication in English
Proven comfort appearing on camera in brand or personal content contexts
Hands-on experience managing at least two major platforms (Instagram, TikTok, LinkedIn, X, YouTube)
A demonstrable portfolio of content you have created — video, graphics, carousels, and copy (links required)
Video editing skills — able to cut, caption, add transitions, and platform-optimise video using CapCut, Premiere, or similar
Proficiency in Canva — able to design social graphics, carousels, and branded templates independently
1–3 years of experience in social media management, content creation, or community building

Nice to Have:

Motion graphics, animation, or an AI-powered creative tool experience
Experience in a tech, SaaS, edtech, or startup environment
Experience coordinating influencer or creator partnerships
Degree in Marketing, Communications, Media, or a related field (not required)
Basic knowledge of SEO, email marketing, or paid social
Familiarity with community platforms (Discord, WhatsApp, Slack, Circle)

Who You Are:

You are a scrappy, creative self-starter who gets things done without being told twice. You think in content formats, move fast, and genuinely care about the community you are building.

You are:

Comfortable and confident on camera — talking-head, explainer, and lifestyle formats feel natural to you
Community-first and genuinely empathetic — you care about the people on the other side of the screen
Energetic, action-oriented, and deeply platform-native — Instagram, TikTok, LinkedIn, and X are where you already live
Hands-on with Canva — you design social graphics, carousels, and branded templates independently
Data-curious — you check your numbers and change course when something is not working
A strong writer and visual thinker with a sharp eye for content that stops the scroll
A strategic thinker — you can own and drive a content strategy, not just execute someone else’s plan
Skilled at video editing — you cut footage, add captions, sound, and transitions using CapCut, Premiere, or similar
Organised and reliable in fast-moving, startup environments

Our Culture:
We live by a culture of excellence, integrity, and growth: