Social Media and Content Creator

We are recruiting to fill the position below:

Job Title: Social Media and Content Creator

Location: Lagos
Employment Type: Full-time

Role Overview

• This is a dynamic, hands-on role that sits at the intersection of strategy, storytelling, and visual artistry, ideal for someone with a naturally creative eye and a genuine love of fashion.
• The Social Media Manager & Content Creator will be the creative voice and digital ambassador of Austine Mali Clothing.
• You will be responsible for developing and executing our social media strategy, producing compelling content, and growing our online presence across all relevant platforms.

Key Responsibilities
Social Media Strategy & Management

• Schedule, post, and manage daily content across Instagram, TikTok, Pinterest, and emerging platforms.
• Develop and implement a comprehensive social media strategy aligned with brand goals and marketing plans.
• Stay updated on platform trends, algorithms, and new digital tools.
• Monitor performance metrics and optimize content for engagement and growth.
• Maintain monthly content calendars featuring new arrivals, brand stories, stockist updates, and event promotions.

Content Creation, Design & Studio Production:

• Design branded social media graphics, templates, and visual assets (feed posts, stories, carousels, highlight covers, etc.).
• Produce high-quality studio content during twice-weekly sessions.
• Conceptualize, shoot, and edit original photo and video content.
• Create posts celebrating national holidays and notable events in Nigeria and the UK.
• Create premium product images for e-commerce while maintaining brand consistency.
• Collaborate with models, photographers, stylists, and the creative team.
• Repurpose content for reels, TikToks, ads, and web usage.

Email Marketing:

• Build and maintain visually engaging, on-brand email templates.
• Design and execute email marketing campaigns, including newsletters, product launch announcements, and promotional sends.
• Track open rates, click-through rates, and conversions, and refine campaigns accordingly.
• Manage subscriber lists and segment campaigns for targeted, effective messaging.

Pinterest & Visual Discovery Platforms:

• Explore and manage other visual/discovery platforms as relevant to brand growth.
• Optimize pins and boards for discoverability and traffic generation.
• Create and maintain curated Pinterest boards showcasing collections, lookbooks, and brand aesthetics.

Website & Digital Traffic Growth:

• Align social media, design, and email marketing activities with e-commerce and broader marketing initiatives.
• Develop content strategies to drive traffic to the brand website and improve conversions.
• Use analytics to refine digital strategies.
• Produce content educating customers about stockists, new collections, and events.

Fashion Trend Research & Brand Development:

• Study competitors and influencers for creative inspiration.
• Stay updated on global and local fashion trends and cultural conversations.
• Incorporate trend insights into visual storytelling and design.

On-Ground Brand Representation & Event Coverage:

• Visit stockists to create engaging in-store and customer-experience content.
• Support editorial shoots, lookbooks, and collection campaigns.
• Represent the brand professionally at events and collaborations.
• Attend events, pop-ups, exhibitions, and fashion shows to capture live visuals.

Community Engagement & Influencer Relations

• Build a strong, loyal online community through active engagement.
• Identify and partner with influencers and brand ambassadors who fit the brand ethos.

Reporting & Optimization:

• Prepare detailed monthly reports on engagement, reach, email performance, and conversions.
• Use data insights to guide creative decisions and marketing improvements.
• Provide recommendations directly to the Creative Director.

Qualifications & Experience

• A naturally creative eye with a genuine flair for and love of fashion.
• A strong, demonstrable portfolio showcasing photography, video production, graphic design, and/or email marketing work.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Experience with Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom), Canva, and email marketing platforms (e.g., Mailchimp, Klaviyo, or similar).
• 3+ years of experience in social media management and content creation, preferably within fashion, lifestyle, or luxury brands.
• Strong writing and storytelling skills with an excellent command of English; additional languages are an advantage.
• Deep understanding of fashion, aesthetics, and visual trends.
• Proficiency with social media platforms, Pinterest, and scheduling tools.
• Proven track record of growing social media followings and driving meaningful engagement.

How to Apply
Interested and qualified candidates should send their CV / Resume, portfolio or links to social media accounts you have managed, brief cover letter (no longer than one page) telling us why you are the right fit for Austine Mali Clothing to: [email protected] using the job title as the subject of the email.

Note

• If you are a creative, driven, and fashion-forward professional ready to help shape the digital identity of a growing contemporary brand, we would love to hear from you.
• Only shortlisted candidates will be contacted. We celebrate diversity and are committed to building an inclusive team that reflects the richness of the cultures we draw inspiration from.