Social Media Marketer

Established in 2013, Bankyloolas is a leading food brand with three unique arms: Bankyloolas Cuisine; specializing in event catering across Nigeria. Bankyloolas Mobile; known for the best small chops, grills, and cocktails in Ibadan. Pasta Pan; Ibadan’s No 1 place for pasta and peppersoup.

We are a top food brand in Ibadan, offering a wide range of delicious options and reliable food delivery for those wondering “what or where to eat in Ibadan” or searching for “places to eat in Ibadan”. Whether you’re looking for quick bites, delicious pasta meals in Ibadan or catering for your next event, Bankyloolas has you covered!

Location: Ibadan, Oyo
Employment Type: Full-time (In person)
Department: Strategy
Reports To: Head of Strategy/MD

Role Objectives

• This role is responsible for executing content strategies, managing online communities, running integrated campaigns, handling customer feedback, and administering loyalty programs — transforming digital engagement into measurable customer acquisition, retention, and satisfaction.
• The Social Media Marketer role is to increase Bankyloolas' digital presence and foster meaningful engagement across social media platforms.

Key Responsibilities

• Track program engagement, reward redemptions, and overall effectiveness.
• Implement and manage customer loyalty programs in accordance with the Bankyloolas Customer Loyalty Policy.
• Engage audiences by responding to messages, comments, and reviews promptly and professionally.
• Analyze findings to recommend improvements to customer experience and content quality.
• Create platform-specific content (posts, stories, reels, videos) for Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, etc.
• Monitor and optimize campaign performance for both acquisition and retention.
• Cultivate vibrant online communities and encourage advocacy among followers.
• Plan and execute integrated digital campaigns that leverage both social media and CRM data to drive growth.
• Design and implement a results-driven social media strategy in alignment with company goals.
• Maintain proactive and personalized communication with customers across channels.

Key Performance Indicators (KPIs)

• 100% response rate with an average response time under 5 minutes on all platforms.
• 100% accuracy and punctuality in weekly/monthly performance reporting.
• 80% participation rate in loyalty initiatives.
• 20% monthly growth in social media engagement.
• 100% customer satisfaction rate.

Requirements

• Interested candidates should possess an OND / HND / Bachelor`s Degree
• Experience Required: Social Media Management of 2 years.

Process Flow:

• Social Media Planning & Execution: Develop content calendar ? Create content ? Review internally ? Schedule & publish ? Monitor results ? Deduce report
• Online Community Management: Monitor platforms daily ? Respond to interactions ? Log feedback & issues ? Escalate when necessary
• Reporting:
  • Weekly: Summary of social engagement, CRM metrics, and customer interactions
  • Monthly: Comprehensive report with analytics, insights, and recommendations.