Senior Marketing Strategist (Hybrid)

They are recruiting to fill the position below:

Job Title: Senior Marketing Strategist

Location: Lagos (Hybrid)

About the Job

• We’re seeking a senior, well-rounded Marketing Strategist to join our team, someone who understands the full scope of ATL/BTL marketing and is obsessed with automating, optimizing, and scaling for impact.

Key Responsibilities

• Audit client funnels and customer journeys and recommend automation-based improvements
• Analyze campaign performance and prepare data-driven reports with actionable insights
• Develop and execute cross-channel marketing strategies for clients across various industries
• Collaborate with content, social media, and performance teams to ensure seamless campaign execution.
• Set up campaign tracking, lead scoring, CRM workflows, and email marketing journeys
• Lead marketing automation strategy using tools like HubSpot, Mailchimp, Zapier, ActiveCampaign, etc.
• Support the development of pitches, proposals, and go-to-market plans for new clients.
• Lead and support the Marketing Strategy & Implementation Team on various client projects.
• Stay up to date with industry trends, tools, and channel best practices

Requirements
What We’re Looking For:

• 5+ years of experience in marketing strategy, ideally within an agency or B2B environment
• Bonus: Experience setting up dashboards, data pipelines, or using tools like Google Analytics, Looker Studio, Notion, or Airtable.
• Strong knowledge of marketing automation tools, CRM systems, and integrations
• Comfortable working in a fast-paced, collaborative environment
• Broad understanding of key marketing channels (email, SEO, paid ads, content, social, partnerships)
• Analytical mindset with a results-driven approach to decision-making
• Excellent communication and client-facing skills

Perks & Benefits

• Exposure to a wide variety of industries and marketing challenges
• Opportunity to grow into a senior strategic or client leadership role
• HMO: for staff and their immediate family (spouse and children)
• Young, ambitious team with a clear vision and growing portfolio.
• Hybrid work model (minimum 3 days a week in office)
• Competitive salary
• Pension contribution.