Sales Executive (Lagos)

Location: Lagos
Employment Type: Full-time

Job Summary

• The Sales Executive (Open Market – Lagos) is responsible for driving sales growth, expanding market coverage, and increasing product availability across assigned open market territories in Lagos.
• The role focuses on identifying new business opportunities, managing distributor and wholesaler relationships, ensuring excellent execution at the market level, and achieving revenue and distribution targets while strengthening ReelFruit's market presence.

Duties and Responsibilities
Business Development & Market Expansion:

• Prospect and convert new business opportunities to achieve sales growth.
• Identify and onboard new wholesalers, distributors, sub-distributors, and retail customers within assigned territories.
• Develop and execute territory coverage plans to increase product penetration and market share.

Customer Relationship Management:

• Resolve customer concerns promptly to maintain high levels of customer satisfaction.
• Build and maintain strong relationships with distributors, wholesalers, retailers, and key market stakeholders.
• Identify opportunities for upselling and cross-selling across existing accounts.
• Understand customer needs and recommend appropriate product solutions.

Sales Execution:

• Negotiate pricing, trade terms, and promotional opportunities within approved company guidelines.
• Ensure timely order generation and collection.
• Conduct regular market visits to drive product availability and visibility.
• Execute sales strategies and promotional activities in line with company objectives.

Product & Market Intelligence:

• Gather customer and market feedback to support product and sales strategy improvements.
• Maintain comprehensive knowledge of ReelFruit products and product benefits.
• Monitor competitor activities, pricing, promotions, and market trends.

Performance Monitoring & Reporting:

• Prepare and submit accurate sales reports, forecasts, and territory performance updates.
• Maintain accurate customer and sales records.
• Analyze sales performance data to identify growth opportunities and address performance gaps.
• Achieve assigned daily, weekly, monthly, and annual sales targets.

Operational Excellence:

• Collaborate effectively with Supply Chain, Finance, and Customer Service teams to ensure timely product availability and excellent customer service.
• Ensure compliance with company sales policies and operational procedures.
• Support the execution of trade activations and marketing initiatives within assigned territories.

Educational Qualifications, Experience & Requirements

• Demonstrated ability to achieve sales targets and grow market share.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical and problem-solving abilities.
• Highly self-motivated, target-driven, and customer-focused.
• Minimum of 3 years of proven sales experience within the FMCG industry (food or snacks experience is an added advantage).
• Strong knowledge of Lagos open markets and traditional trade channels.
• HND / B.Sc. in Business Administration, Marketing, Sales, or any related discipline.
• Proficiency in Microsoft Excel, Word, and sales reporting tools.