Head of Brands and Marketing

Job Title: Head of Brands and Marketing

Location: Gbagada, Lagos
Employment Type: Full-time

Key Responsibilities
Strategic Brand Management

• Establishes and maintain a positive, consistent brand focus and image for the organization.
• Oversees the company’s annual brands and communications budget and ensuring its use is fully maximized
• Provides strategic input and direction for the company’s brand, developing style guides, templates, and other materials
• Explores various channels to communicate and showcase the the various product brands.
• Regularly analyses and examine the brand and product strategy and highlighting areas of weaknesses, shortcomings or conflicting messages.
• Leads the brand communications team in continually enhancing the company's brand image
• Continuously creates an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Develops marketing research report that identifies pain points, solutions, competitors, supply/demand, trends, budgets, brand message and media advertising, financial return and ROI marketing.
• Assists in the development, periodic review and update of supporting risk and business control policies, procedures and practices
• Works closely with all parts of the company to ensure commercial goals of the brand are met.
• Assures brand consistency by planning and managing the design, content, and production of all marketing materials. Increasing brand awareness, and providing after-sales support through advertisements, media, point-of sale, partnerships, and relationship marketing.

Digital Reach and Engagement:

• Increases social media following and engagement
• Monitors press stories relating to the company and its brand
• Plans and manages the content creation and publishing process
• Responsible for creating and implementing a long-term communication strategy, and producing a yearly commercial calendar/plan
• Acts as the brand’s spokesperson with media relations
• Establishes and optimizes company’s digital assets such as social media, websites, email marketing, etc.
• Organizes events such as product launches, exhibitions and photo shoots as part of organization or product brand management programs
• Formulates and implements public relations strategies, selects and manages communications with external agencies, as well as develops media marketing strategies and other non-campaign activities
• Improves quality of social media content to create the right brand perception and engagement
• Develops and executes digital marketing engagement programs Public Relations and Communications

Lead Generation:

• Devises, implements and measures marketing strategies for growing customer base
• Responsible for team management and performance. Partially responsible for team member's performance. Ensures adherence of team to operational deliverables such as reports. Organizes team members’ goals, resources, work etc.
• Role models professional values and etiquette and teaches the team to do the same. Invests in growing self and team. Supports and encourages learning; pursues innovation and new idea generation.
• Executes communication campaigns to attract new customers Leadership and People Management
• Motivates team members to achieve set goals and exceed set targets
• Overseas compliance with health and safety measures
• Coaches, mentors, and trains all team members periodically on best practices, regulation and new trends.

Job Requirements

• Higher National Diploma, HND / Bachelor's Degree, B.Sc. in any relevant discipline is required with 5 – 7 years’ experience in a similar role
• Relevant professional qualifications (Professional Certification in Marketing or communications) is an added advantage