Digital & Affiliate Programme Manager (Remote)

Location: Remote

Job Summary

• You will be responsible for three core areas: digital marketing execution, affiliate programme management, and ambassador programme coordination.
• This role is for someone who can execute across multiple channels: paid ads, email, referral, social media, webinars, and affiliate marketing, while also building and managing a network of affiliates and ambassadors across diverse community segments.
• We are looking for a hands-on Digital & Affiliate Programme Managerto drive user acquisition through digital marketing and manage our affiliate and ambassador programmes.

Key Responsibilities
Digital Marketing:

• Collaborate with the content team on SEO, social media, and content marketing.
• Track and report on key metrics: impressions, clicks, CPA, conversion rates, and ROI.
• Manage campaign budgets, bidding strategies, and targeting to maximise ROI.
• Manage referral programmes to incentivise existing users to invite friends and family.
• Plan and execute webinars on women's health topics to drive awareness and sign-ups.
• A/B test creative, copy, audiences, and landing pages to improve conversion rates.
• Design email funnels, including welcome series, nurture sequences, and re-engagement campaigns.
• Build and manage email marketing campaigns for user acquisition, onboarding, engagement, and retention.
• Plan, execute, and optimise paid advertising campaigns across Meta Ads (Facebook/Instagram), Google Ads, TikTok Ads, and other relevant platforms.

Affiliate Programme Management:

• Design incentive structures that motivate affiliates to drive high-quality conversions.
• Monitor affiliate performance and provide ongoing support and guidance.
• Provide affiliates with marketing materials, tracking links, and promotional content.
• Identify, recruit, and onboard affiliates across relevant categories, including health and wellness influencers, women's lifestyle bloggers, mom bloggers, and content creators.
• Analyse affiliate performance data to identify trends and optimisation opportunities.

Ambassador Programme:

• Track ambassador performance and reward top performers.
• Provide ongoing support and marketing materials (flyers, posters, WhatsApp templates).
• Coordinate offline activations, including market storms, campus activations, and community events.
• Recruit and manage ambassadors across multiple segments: campus students, market women, salons, pharmacies, retail stores, and community groups.
• Develop training materials and conduct induction sessions to ensure ambassadors understand VivaFemini's mission and promotional strategies.
• Design reward structures that motivate ambassadors, including cash commissions, product credits, and recognition.

What Success Looks Like

• Cost per acquisition (CPA) maintained below target.
• Affiliate programme driving measurable sign-ups and revenue.
• Return on ad spend for paid campaigns.
• Email conversion rates on funnels.
• Offline activations conducted monthly.
• Ambassador network established across multiple segments.
• Webinar attendance and conversion rates.
• User acquisition targets met across digital channels.

Essential Experience

• 3+ years of experience in digital marketing, performance marketing, or affiliate marketing.
• Experience working with diverse community groups, including students, market women, or small business owners.
• Hands-on experience with paid advertising across Meta Ads, Google Ads, and/or TikTok Ads.
• Experience managing or coordinating ambassador programmes or community initiatives.
• Experience with marketing automation tools, such as Mailchimp, HubSpot, or ActiveCampaign.
• Experience managing affiliate programmes or similar partner programmes.
• Strong analytical skills, comfortable with dashboards, funnel analysis, and data-driven decision-making.
• Self-starter, able to work independently with minimal supervision.
• Excellent communication skills, written and verbal.
• Proven track record in driving user acquisition for a consumer-facing product (ideally a mobile app).
• Proven track record in email marketing, including building campaigns, funnels, and automations.

Who You Are:

• You are a hands-on digital marketer with experience in affiliate programme management and a passion for community building.
• You are comfortable running paid ad campaigns, building email funnels, managing affiliate relationships, and building a grassroots ambassador network.
• You thrive on data, experimentation, and results.

Highly Desirable:

• Experience in FemTech, HealthTech, or women's health.
• Experience organising events or activations.
• Knowledge of local languages (Yoruba, Igbo, Hausa, Pidgin) is a plus.
• Existing network across any of the target segments (students, market women, beauty industry, pharmacies, etc.).

Compensation

• Base pay commensurate with experience.
• Performance-based bonuses tied to acquisition targets.

Why Join VivaFemini?

• Real-World Experience:Build something from the ground up at a fast-growing FemTech startup.
• Autonomy:High degree of ownership and flexibility.
• Mission & Impact:Help build safer, more dignified healthcare for women across Africa.

How to Apply
Interested and qualified candidates should send their CV and a brief cover letter explaining why you are the perfect fit for this role to: [email protected] using "Application – Digital & Affiliate Programme Manager" as the subject of the email.

Note

• Your experience across digital marketing channels.
• Your experience with affiliate or ambassador programmes.
• One campaign you are particularly proud of and why.