Digital Marketing Manager

College Migration is an education-tech platform that helps students easily find, apply to, and secure admission into universities abroad – all in one place.

Job Position: Digital Marketing Manager

Job Location: Abule Egba, Lagos

Job Summary

1. The Digital Marketing Manager will be responsible for planning, implementing, and optimizing digital marketing campaigns across multiple platforms.
2. The successful candidate will manage the company’s online presence, increase website traffic, improve lead generation, and convert prospects into paying clients.

Job Responsibilities
Digital Marketing Strategy:

1. Develop and implement comprehensive digital marketing strategies aligned with business goals.
2. Plan monthly and quarterly marketing campaigns.
3. Conduct market research and competitor analysis.
4. Monitor industry trends and recommend growth opportunities.

Social Media Management:

1. Manage all company social media platforms including Facebook, Instagram, TikTok, LinkedIn, X (Twitter), and YouTube.
2. Create and schedule engaging daily content.
3. Grow followers and increase engagement.
4. Build an active online community and respond to customer interactions.

Paid Advertising:

1. Plan, launch, and optimize Meta (Facebook & Instagram) Ads.
2. Manage Google Ads campaigns.
3. Optimize ad budgets to achieve the best return on investment (ROI).
4. Conduct A/B testing to improve campaign performance.

Website & SEO:

1. Increase website traffic through SEO best practices.
2. Improve Google search rankings.
3. Optimize landing pages for higher conversion rates.
4. Work with developers to enhance website performance.

Lead Generation:
Generate qualified leads for:

1. Study Abroad
2. Canada PR
3. Study Loans
4. Scholarships
5. Eligibility Checker (Checkers)
6. Build lead generation funnels.
7. Develop email marketing campaigns and automated workflows.

Analytics & Reporting:

1. Monitor campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
2. Prepare weekly and monthly performance reports.
3. Recommend improvements based on data insights.

College Migration is an education-tech platform that helps students easily find, apply to, and secure admission into universities abroad - all in one place.