Demand Gen Manager

???? Description

• Define demand gen strategy across paid media, email, lifecycle, ABM/ABX, content, and campaigns
• Make investment calls across channels; optimize allocation to maximize pipeline
• Build ABM GTM programs with AI-driven personalization and signal-based activation
• Flex programs across top, middle, and bottom of funnel as needs shift
• Salary: $158,400–$237,600 OTE (base + 10% bonus)
• Travel up to 5% for Tier 1 events

???? Requirements

• 6+ years of enterprise B2B SaaS demand gen (named accounts)
• Direct experience setting demand strategy; channel mix and spend
• AI-native marketing stack POV; proven tools and workflows
• Hands-on HubSpot, LinkedIn, and Google campaigns; copy, tracking, reporting
• Led Tier 1 events end-to-end, including booth strategy and exec dinners
• End-to-end webinar programs; content development and distribution; travel up to 5%

???? Benefits

• Comprehensive health, dental, and vision coverage
• Competitive base salary and equity; 401(k) with match
• Home office stipend and coworking wallet
• Annual professional development budget
• Monthly stipends for Betterment and telecom
• Flexible paid time off

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