Super Stockist & Trial Order Coordinator

Location: Lagos
Employment Type: Full-time
Reporting To: Sales Operations Management / Commercial Operations

About the Role

• The Super Stockist & Trial Order Coordinator will be responsible for recruiting, training, coaching, monitoring, and developing Super Stockists and Trial Order Marketers while ensuring effective product distribution, lead generation, customer acquisition, sales conversion, inventory accountability, and operational compliance.
• Elkris Bio-Health Foods Nigeria Limited is seeking a highly organized, energetic, and field-oriented professional to coordinate and drive the performance of its Super Stockist and Trial Order Marketing network across Lagos State.
• The successful candidate must possess strong leadership, training, coaching, field execution, and people management skills, with the ability to build high-performing grassroots sales teams capable of driving market penetration and sustainable revenue growth.

Job Summary

• The role will ensure effective deployment of sales strategies, territory coverage, inventory management, lead generation activities, customer engagement initiatives, and sales performance monitoring while driving continuous capability development and operational excellence across the network.
• The Super Stockist & Trial Order Coordinator will provide direct supervision and support to all Super Stockists and Trial Order Marketers within Lagos.

Key Responsibilites
Super Stockist Network Management:

• Conduct routine stock audits and performance reviews.
• Monitor inventory levels, stock movement, product accountability, and stock reconciliation.
• Support Super Stockists in achieving operational and sales objectives.
• Coordinate all Super Stockists within Lagos State.
• Ensure efficient product distribution and availability across assigned territories.

Trial Order Marketer Coordination:

• Track field activities and provide regular performance feedback.
• Drive accountability and productivity across all marketers.
• Ensure compliance with daily activity expectations and performance standards.
• Supervise and coordinate Trial Order Marketers across Lagos.
• Monitor daily lead generation, customer acquisition, trial orders, and conversion activities.

Training & Capability Development:

• Identify performance gaps and implement corrective development initiatives.
• Conduct regular field coaching, refresher training, and performance improvement sessions.
• Build product knowledge, sales capability, customer engagement skills, and market development competence within the team.
• Develop training materials and operational guides.
• Design and facilitate onboarding programs for new Super Stockists and Trial Order Marketers.

Sales Growth & Market Expansion:

• Drive territory expansion and market penetration initiatives.
• Coordinate promotional campaigns, market activations, and product awareness activities.
• Increase product visibility and brand presence across Lagos markets.
• Support the achievement of sales, distribution, and customer acquisition targets.
• Identify new business opportunities and emerging market trends.

Lead Generation & Conversion Management:

• Ensure effective follow-up of prospects generated by Trial Order Marketers.
• Track customer acquisition costs and conversion efficiency.
• Monitor daily lead generation activities and conversion performance.
• Support customer retention and repeat purchase initiatives.

Reporting & Performance Monitoring:

• Monitor KPI achievement and recommend performance improvement strategies.
• Prepare daily, weekly, and monthly operational reports.
• Maintain accurate records of stockists, marketers, sales activities, inventory, and performance metrics.
• Generate field intelligence reports and market insights for Management.

Customer Relationship Management:

• Promote positive customer experiences and long-term loyalty.
• Resolve customer complaints and operational challenges promptly.
• Build and maintain strong relationships with customers, distributors, retailers, and stakeholders.

Compliance & Operational Excellence:

• Ensure proper documentation and record management.
• Support implementation of approved operational and sales initiatives.
• Ensure adherence to Company policies, procedures, and operational guidelines.
• Maintain discipline, professionalism, and accountability across the network.

What Success Looks Like

• Sustainable sales growth across Lagos territories.
• Strong customer acquisition, retention, and satisfaction performance.
• Improved market penetration and product availability.
• Accurate inventory accountability and reporting.
• Consistent achievement of lead generation and conversion targets.
• Effective onboarding and development of field personnel.
• Increased productivity of Super Stockists and Trial Order Marketers.

Person Specification
Education:

• Bachelor's Degree or HND in Marketing, Business Administration, Sales, Management, or a related discipline.

Experience:

• 3 - 5 years experience in FMCG sales, field operations, sales coordination, distribution management, training, or business development.
• Experience managing field sales teams, distributors, stockists, or grassroots marketing structures is highly desirable.

Skills & Competencies:

• Excellent communication and presentation skills.
• Strong leadership and team management ability.
• Sales performance monitoring and reporting.
• Proficiency in Microsoft Excel, Word, and reporting tools.
• Inventory and distribution management.
• Sales coaching and people development.
• Relationship management and negotiation skills.
• Training and facilitation skills.

Personal Attributes:

• Ability to work independently and under pressure.
• Self-motivated and proactive.
• Results-driven and highly organized.
• Strong field execution capability.
• Excellent interpersonal skills.
• Strong analytical and problem-solving skills.