Social Media Manager (Team Lead) in a Betting Company

Job Title: Social Media Manager (Team Lead)

Location: Ilupeju, Lagos
Employment Type: Full-time
?Work Mode: On-site
Work Schedule: Monday – Friday (8am to 5pm)
Industry: Betting/Lottery

Overview

• ?FMR Agency is recruiting a strategic and results-drive Social Media Manager to drive brand visibility, audience engagement, and digital growth for a dynamic organization.
• ?Ultimately, you will strengthen the company's online presence, increase audience engagement, and drive sustainable brand growth through innovative digital marketing and branding initiatives.
• ?The ideal candidate will be responsible for leading the social media team, developing and executing digital branding strategies, and ensuring consistent brand positioning across all online platforms. This role requires a creative and analytical professional who can combine storytelling, audience engagement, and performance insights to achieve measurable business outcomes.

??Key Responsibilities

• ?Collaborate with marketing, design, content, and product teams to ensure cohesive brand communication
• ?Manage paid social campaigns, influencer partnerships, and community engagement initiatives
• ?Analyze social media and digital performance metrics to identify opportunities for improvement
• ?Provide regular performance reports and strategic recommendations to leadership
• ?Manage brand voice, messaging, and consistency across all digital platforms
• ?Support brand reputation management and respond effectively to online engagement challenges
• ?Drive audience growth, engagement, and community development through innovative campaigns
• ?Develop and implement comprehensive social media and online branding strategies aligned with business objectives
• ?Oversee content planning, content calendars, and campaign execution across multiple channels
• ?Monitor industry trends, competitor activities, and emerging digital platforms to maintain brand relevance
• ?Lead, supervise, and manage the Social Media Team to deliver high-quality content and campaigns for well known brands such as Mtn, UBA, Tecno, Infinix etc.

?Requirements

• ?Experience leading and managing creative or social media teams
• ?Minimum of HND or Bachelor's Degree in Marketing, Communications, Business Administration, or a related field
• ?Strong understanding of social media management platforms, analytics tools, and digital marketing best practices
• ?3–5 years proven experience managing social media and online branding for established brands such as MTN, Glo, Infinix Tecno, UBA, Moniepoint, Opay etc.
• ?Demonstrated experience contributing to the growth of recognized brands within telecommunications, banking, technology, FMCG, or similar industries
• ?Proven track record of increasing brand visibility, audience engagement, and business impact through digital channels
• ?Experience working in fast-paced and performance-driven environments.

?Key Competencies:
The ideal candidate must demonstrate

• ?Strong understanding of paid advertising, content strategy, and digital trends
• ?Data-driven decision-making and analytical thinking
• ?Excellent written and verbal communication skills
• ?Ability to interpret performance data and translate insights into actionable strategies
• ?Excellent leadership and team management capability
• ?High level of organization, accountability, and attention to detail
• ?Ability to manage multiple projects and deadlines effectively.
• ?Strong social media strategy and online branding expertise
• ?Strong content planning and campaign management skills
• ?Creativity, innovation, and strong problem-solving ability

How to Apply
Interested and qualified candidates should send their CVs, their portfolios containing accounts they've managed and a detailed application letter to: [email protected] using the job title as subject of mail.

Note: Only those that have worked with betting firms or notable Fintech and telecommunication industries will be contacted.