Marketing Communications Officer

We are recruiting to fill the position below:

Job Title: Marketing Communications Officer

Job Opening ID: 307
Location: Lagos
Employment Type: Full-time

Role Summary

• The successful candidate will drive consistent and impactful messaging across all channels while leveraging modern AI-powered communication, content creation, analytics, and marketing technologies to improve effectiveness, reach, engagement, and business outcomes.
• The role oversees both digital and offline communications, including social media, content marketing, public relations, corporate communications, thought leadership, events, media engagement, internal communications, brand storytelling, and executive visibility.
• The Marketing Communications Officer is responsible for developing and executing integrated communication strategies that strengthen Qore's brand, amplify its market presence, support revenue growth, and position the company as a leading fintech infrastructure provider.

Key Responsibilities
Marketing Communications:

• Develop and execute comprehensive marketing communication strategies aligned with business objectives.
• Drive awareness, consideration, engagement, and advocacy for Qore's products, solutions, and brand.
• Develop annual communication plans, campaign calendars, and messaging frameworks.
• Create and maintain a unified brand voice across all customer and stakeholder touchpoints.
• Translate complex fintech, banking, payments, lending, and embedded finance concepts into compelling and accessible narratives.

Digital Communications & Social Media Management:

• Optimize content performance using data, analytics, and audience insights.
• Develop and manage content strategies for:
  • Facebook
  • Blogs
  • Community platforms
  • Instagram
  • Company website
  • Podcasts
  • YouTube
  • X (Twitter)
  • LinkedIn
  • Newsletters
• Manage content creation, publishing schedules, audience engagement, and campaign execution.
• Lead communication activities across all digital platforms.
• Grow digital communities and strengthen engagement with fintech, banking, and technology audiences.
• Monitor brand sentiment and social conversations.

Content Marketing:

• Lead development of high-quality content assets including:
  • Webinar materials
  • Blogs
  • Customer success stories
  • Articles
  • Industry reports
  • Whitepapers
  • Case studies
  • Product announcements
  • Investor and partner communications
  • Video scripts
  • Executive communications
  • Website content
• Collaborate with product, engineering, sales, and leadership teams to create impactful content.
• Position Qore executives and subject matter experts as thought leaders within the fintech ecosystem.

Public Relations & Media Management:

• Monitor media coverage and drive positive brand visibility.
• Support crisis communications and reputation management initiatives when required.
• Develop and maintain relationships with journalists, media organizations, analysts, influencers, and ecosystem stakeholders.
• Manage media interviews, speaking opportunities, and industry recognition programs.
• Draft and distribute press releases, media statements, and corporate announcements.

Events, Partnerships & Offline Communications:

• Lead communication efforts for:
  • Trade shows
  • Webinars
  • Partner events
  • Industry conferences
  • Product launches
  • Executive roundtables
  • Community engagement initiatives
  • Customer events
• Ensure consistent branding and messaging across all physical and digital touchpoints.
• Coordinate event messaging, promotional materials, presentations, and post-event communications.

Corporate & Internal Communications:

• Collaborate with People & Culture teams on employee engagement campaigns.
• Support internal communication strategies that strengthen culture, engagement, and organizational alignment.
• Drive employee advocacy and employer branding initiatives.
• Develop communications and company-wide announcements.

AI-Native Marketing & Communications:

• Ensure responsible, ethical, and brand-safe use of AI technologies.
• Establish best practices for AI-assisted communication workflows.
• Champion AI-first communication and content creation practices.
• Utilize AI for:
  • Market intelligence
  • Audience segmentation
  • Content optimization
  • Social media management
  • Sentiment analysis
  • Media monitoring
  • Communication analytics
  • Campaign planning
  • Research and competitive intelligence
  • SEO optimization
  • Video and visual content creation
  • Content generation
• Drive adoption of AI tools to improve communication efficiency, creativity, personalization, and campaign effectiveness.

Brand Management:

• Continuously strengthen brand equity across markets.
• Maintain consistency in brand identity, messaging, tone, and visual standards.
• Ensure all communications align with organizational values and strategic objectives.
• Serve as a custodian of the Qore brand.

Performance Analytics & Reporting:

• Measure campaign performance and engagement metrics.
• Continuously improve communication strategies based on data and market intelligence.
• Develop executive dashboards and communication performance reports.
• Generate actionable insights and recommendations.
• Track and analyze communication effectiveness across all channels.

Requirements
Education

• BSc in Marketing, Mass Communication, Public Relations, Journalism, Communications, Business Administration, or a related field.
• MSc in a related field will be an added advantage.

Experience:

• Experience within fintech, financial services, technology, SaaS, digital banking, payments, or related industries is strongly preferred.
• Demonstrated success managing both digital and offline communication channels.
• 2+ years of experience in marketing communications, corporate communications, brand management, public relations, or content marketing.
• Experience leading high-impact communication campaigns and brand-building initiatives.

Technical & Professional Skills:

• Marketing Communications

Strong expertise in:

• Crisis Communications
• Integrated Marketing Communications (IMC)
• Executive Communications
• Media Relations
• Social Media Marketing
• Content Strategy
• Public Relations
• Brand Management
• Storytelling
• Community Management
• Event Communications
• Digital Marketing
• Corporate Communications

Experience with:

• AI Tools & Communication Technologies
• Practical experience using AI tools and frameworks for communication, marketing, and content creation.
• CRM tools
• Email marketing platforms
• Campaign performance reporting
• Marketing automation systems
• Web analytics tools
• SEO and content optimization
• Social media management platforms

Preferred experience with:

• Descript
• Midjourney
• Gemini
• Notion AI
• Copy.ai
• HubSpot AI
• Canva AI
• Claude
• ChatGPT
• AI-powered social listening platforms
• Jasper
• Synthesia
• Candidates should demonstrate measurable examples of leveraging AI to improve content quality, communication efficiency, audience engagement, campaign performance, or brand visibility.
• Runway
• AI-driven analytics and campaign optimization tools
• Perplexity
• Microsoft Copilot
• DALL·E
• Grammarly AI

Competencies:

• Creativity and Innovation
• AI Adoption
• Commercial Awareness
• Data-Driven Decision Making
• Influence and Collaboration
• Media Relationship Management
• Project Management
• Brand Stewardship
• Stakeholder Management
• Storytelling Excellence
• Strategic Thinking
• Exceptional Written and Verbal Communication