Brand & Communications Manager

We are recruiting to fill the position below:

Job Title: Brand & Communications Manager

Location: Lagos

Job Purpose

• Greenpeg Nigeria Limited is seeking a creative, strategic, and results-oriented Brand & Communications Manager to lead the company’s branding, communications, and marketing initiatives.
• The successful candidate will be responsible for developing and executing integrated brand campaigns, strengthening Greenpeg’s digital presence, creating compelling content, and ensuring consistent brand messaging across all communication channels.
• This role requires a strategic thinker who can translate business objectives into impactful marketing and communication initiatives that drive brand awareness, customer engagement, and business growth.

Key Responsibilities
Brand Strategy & Management:

• Plan and execute integrated brand campaigns that increase awareness and generate business opportunities.
• Ensure brand consistency across all digital and offline communication channels.
• Develop brand guidelines and maintain corporate identity standards.
• Monitor market trends and competitor activities to identify growth opportunities.
• Develop and implement Greenpeg’s overall brand strategy.

Marketing & Digital Communications:

• Grow Greenpeg’s online presence through engaging campaigns and strategic content.
• Develop and execute digital marketing strategies across social media, email marketing, SEO, and paid advertising.
• Coordinate marketing activities for product launches, events, exhibitions, and corporate initiatives.
• Work closely with designers and content creators to deliver high-quality marketing materials.
• Manage the company’s website content and digital communications.

Content Development & Storytelling:

• Manage corporate communications and public relations initiatives.
• Create compelling marketing content, articles, press releases, case studies, newsletters, and promotional materials.
• Develop communication strategies that effectively communicate Greenpeg’s solutions and impact.
• Ensure all content aligns with the company’s brand voice and messaging.

Brand Experience & Customer Engagement:

• Coordinate internal communications to promote company culture and employee engagement.
• Develop campaigns that strengthen customer engagement and brand loyalty.
• Enhance customer experience through consistent and memorable brand interactions.
• Support corporate social responsibility (CSR) and employer branding initiatives.

Campaign Performance & Analytics:

• Measure key marketing metrics including website traffic, engagement, lead generation, and campaign ROI.
• Monitor campaign performance using analytics and reporting tools.
• Optimize campaigns based on performance data and customer insights.
• Prepare regular reports with insights and recommendations for continuous improvement.

Key Interfaces:

• Media Partners
• Human Resources
• Clients and Strategic Partners
• Creative Agencies
• Executive Management
• Sales Team
• Engineering & Technical Teams
• Business Development Team

Key Performance Indicators (KPIs)

• Brand consistency across all communication channels.
• Social media engagement and audience growth.
• Content engagement metrics.
• Website traffic and SEO performance.
• Successful delivery of integrated marketing campaigns.
• Campaign ROI.
• Marketing Qualified Leads (MQLs) generated.
• Brand awareness and visibility growth.

Job Requirements
Educational Qualification:

• Bachelor’s Degree in Marketing, Mass Communication, Public Relations, Communications, Business Administration, or a related discipline.

Experience:

• Experience working in B2B, engineering, industrial, or technology sectors is an added advantage.
• Minimum of 4 years of experience in brand management, communications, digital marketing, or a related role.
• Proven track record of successfully managing brand campaigns and corporate communications.

Technical Skills:

• Strong understanding of branding, digital marketing, and integrated communications.
• Proficiency in Microsoft Office Suite and content management platforms.
• Knowledge of Google Analytics and digital marketing tools.
• Experience with SEO, content marketing, social media management, and web analytics.
• Strong project management and organizational skills.
• Excellent copywriting, storytelling, and content creation skills.

Behavioural Competencies:

• Self-motivated with the ability to manage multiple priorities.
• Highly organized with excellent attention to detail.
• Passionate about building impactful brands and delivering measurable results.
• Excellent verbal and written communication skills.
• Creative thinker with innovative problem-solving abilities.
• Comfortable working in a fast-paced environment.
• Strong leadership and stakeholder management skills.