Digital Marketer in a Hospitality, Food and Cinema Company

Job Title: Digital Marketer

Location: Lagos

Key Responsibilities

• Identify innovative digital marketing opportunities that enhance customer experience and strengthen the Genesis Group brand.
• Optimize website and digital content for search engines (SEO) and support Search Engine Marketing (SEM) initiatives.
• Collaborate with Operations, Sales, Business Development, and Brand teams to promote campaigns, product launches, events, seasonal offers, and corporate initiatives.
• Develop and implement digital marketing strategies that support the Group's business objectives and drive customer acquisition, engagement, and retention.
• Monitor campaign performance using digital analytics tools and prepare periodic reports with actionable insights and recommendations.
• Maintain the Group's digital content calendar and ensure timely execution of marketing activities.
• Execute paid digital advertising campaigns across Google Ads, Meta, and other digital platforms to maximize reach and return on investment.
• Coordinate content production, including photography, videography, and graphic design, to ensure consistent brand representation across all platforms.
• Plan, create, schedule, and publish engaging multimedia content, including graphics, videos, reels, photography, and promotional campaigns.
• Conduct market research and monitor industry trends, competitor activities, and emerging digital marketing opportunities.
• Monitor social media conversations, respond to customer inquiries, and manage online community engagement in line with the Group's brand voice.
• Manage and grow the Group's social media presence across platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, YouTube, and other relevant channels.
• Develop and manage email marketing campaigns, newsletters, and promotional communications.

Requirements

• Excellent written and verbal communication skills.
• Demonstrated experience managing multiple social media platforms for a corporate brand or agency.
• Experience using social media scheduling and analytics tools.
• Experience managing Meta Ads, Google Ads, and other digital advertising platforms.
• Strong analytical and reporting skills with the ability to interpret campaign performance data.
• 2 - 4 years proven experience in Digital Marketing, Social Media Management, or Brand Marketing.
• Highly creative, detail-oriented, and customer-focused.
• Bachelor's Degree or HND in Marketing, Mass Communication, Digital Marketing, Communications, or a related field.
• A good understanding of the hospitality, restaurant, cinema, entertainment, or retail industry is an added advantage.
• Working knowledge of SEO, SEM, Google Analytics, and website performance metrics.
• Strong copywriting, storytelling, and content creation skills.
• Ability to manage multiple projects, meet deadlines, and work effectively in a fast-paced environment.
• Proficiency in graphic design tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, or similar) is an added advantage.