Brand and Marketing Manager in a Leading Pharmaceutical Company

Job Title: Brand and Marketing Manager

Location: Calabar, Cross River
Employment Type: Full-time
Industry: Pharmaceutical / Healthcare Manufacturing

Job Summary

• They areseeking an experienced and result-driven Brand & Marketing Manager to lead brand growth, product positioning, and strategic marketing initiatives across its product portfolio.
• The ideal candidate will possess strong pharmaceutical marketing knowledge, excellent leadership skills, and the ability to drive market penetration while ensuring regulatory compliance.

Key Responsibilities

• Conduct market research to identify industry trends, customer insights, competitor activities, and growth opportunities
• Ensure all marketing activities comply with pharmaceutical industry regulations and internal compliance policies
• Track and analyze KPIs such as sales performance, ROI, market share, and brand awareness
• Oversee the development of promotional and marketing materials in line with regulatory and ethical standards
• Prepare marketing reports, presentations, and strategic recommendations for senior management
• Monitor product and campaign performance, adjusting strategies to achieve sales and market share targets
• Work closely with Regulatory Affairs, Medical Affairs, Production, and Sales teams to support business growth
• Build and maintain relationships with Healthcare Professionals (HCPs), Key Opinion Leaders (KOLs), distributors, and strategic partners
• Define brand positioning, messaging, and value propositions for assigned products
• Coordinate activities with external agencies including advertising, PR, branding, and market research firms
• Collaborate with sales teams and medical representatives to ensure consistent brand messaging and market execution
• Coordinate product launches and go-to-market execution plans
• Develop and implement comprehensive brand strategies aligned with company business objectives
• Manage the full lifecycle of pharmaceutical and healthcare products, including launch, growth, and market expansion
• Plan and execute integrated marketing campaigns across digital, field, and traditional marketing channels

Requirements

• Demonstrated success in managing product campaigns, launches, and brand growth initiatives
• MBA or relevant postgraduate qualification will be an added advantage
• Strong understanding of pharmaceutical marketing principles and regulatory requirements
• Strong analytical, strategic thinking, and problem-solving abilities
• Bachelor’s Degree in Pharmacy, Life Sciences, Marketing, Business Administration, or related field
• Proficiency in Microsoft Office Suite and digital marketing tools
• Ability to work in a fast-paced manufacturing environment and manage multiple projects effectively.
• 3 - 6 years proven experience in Brand Management, Product Management, or Marketing within the pharmaceutical, healthcare, or FMCG industry
• Excellent communication, presentation, and stakeholder management skills