Brand & Creative Content Strategist

We are recruiting to fill the position below:

Job Title: Brand & Creative Content Strategist

Location: Okota - Isolo, Lagos
Employment Type: Full-time

Job Description

• The ideal candidate is a highly creative individual who thinks strategically, writes persuasively aand executes relentlessly.
• You’ll be one of the creative faces of the brand online, so it's a must to have excellent communication skills.
• We seek a Brand & Creative Content strategist to join our team onsite and drive our digital presence with engaging, creative and eye-catching authentic content.

Responsibilities

• Collaborate with marketing, sales, product, and creative teams to achieve business objectives.
• Plan, coordinate, execute, and monitor digital marketing campaigns, product launches, promotions, and online marketing initiatives.
• Maintain consistent brand identity, voice, tone, and messaging across all platforms.
• Write and supervise marketing copy, captions, and brand messaging.
• Generate creative marketing concepts, campaign ideas, and audience engagement initiatives.
• Optimize campaigns and content strategies using analytics and performance insights.
• Monitor market trends, audience behavior, competitor activities, and emerging digital opportunities.
• Provide creative direction to designers, photographers, videographers, and content creators.
• Oversee the creation of social media content, marketing campaigns, promotional materials, website content, email marketing content, digital advertisements, and video/visual content.
• Track, analyze, and report campaign performance metrics including reach, engagement, website traffic, conversion rates, and ROI.
• Ensure timely implementation and consistency of marketing materials across digital platforms.
• Develop strategies to increase online visibility, audience engagement, lead generation, customer acquisition, customer retention, and revenue growth.
• Manage and strengthen the brand’s online presence across digital and social media platforms.
• Develop content and marketing strategies aligned with company goals, brand awareness, customer engagement, and revenue growth.
• Ensure all creative and marketing activities align with organizational goals and brand standards.

Requirements

• Comfortable with video creation and being on camera.
• Must have 2-3years history of growing social media pages aggressively.
• Attention to detail with Editing and Proofreading capabilities.
• Experience in B2B marketing is an advantage.
• Must have at least 3years of growth marketing experience.
• Have experience growing a brand’s online presence.
• Bonus points If you can spot content gaps and fix them.
• Experience in Social Media Strategy, Campaign Planning & management and Digital Marketing.
• Strong Research, Analytical, and Content Performance Optimization skills.
• Proven expertise in Content Creation, Copywriting and Visual Storytelling.
• Bachelor’s Degree in Marketing, Media, Communications or a related field preferred.
• Proficiency in Growth Marketing and Growth Hacking strategies.
• Strong problem-solving and innovative thinking skills.
• Masters' Degree in relevant field.
• Expertise in Lead Generation and conversion optimization techniques.
• Ability to interpret data to develop actionable insights and strategies.