Small Home Appliances Sales Representative

We are recruiting to fill the position below:

Job Title: Small Home Appliances Sales Representative

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary

• We are seeking a dynamic and customer-focused Small Home Appliances Sales Representative to drive sales and promote our range of household appliances, including blenders, microwaves, electric kettles, irons, air fryers, vacuum cleaners, food processors, and other consumer appliances.
• The ideal candidate will be responsible for generating sales, building strong customer relationships, providing product demonstrations, and ensuring an excellent customer experience while achieving assigned sales targets.

Key Responsibilities

• Monitor market trends, competitor activities, and customer preferences.
• Advise customers on suitable products based on their needs and preferences.
• Collaborate with the marketing team to execute promotional campaigns and product launches.
• Prepare regular sales reports and market feedback for management review.
• Promote and sell small home appliances to retail, wholesale, and individual customers.
• Follow up on customer inquiries, quotations, and sales leads.
• Build and maintain strong relationships with existing and prospective customers.
• Handle customer complaints and provide effective solutions to enhance satisfaction.
• Identify and develop new business opportunities to expand market reach.
• Ensure proper product display and merchandising at retail outlets and showrooms.
• Conduct product presentations and demonstrations to showcase product features and benefits.
• Participate in trade shows, exhibitions, and promotional events when required.
• Achieve and exceed monthly, quarterly, and annual sales targets.
• Maintain accurate records of sales activities, customer interactions, and transactions.

Performance Indicators (KPIs)

• Customer retention rate
• Lead conversion rate
• Monthly and quarterly sales revenue achieved
• Market coverage and account growth.
• Number of new customers acquired
• Product sell-through rate
• Customer satisfaction levels

Requirements

• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office applications.
• 2–4 years of sales experience, preferably in consumer electronics, home appliances, or FMCG industries.
• Excellent communication, negotiation, and interpersonal skills.
• Strong organizational and time-management skills.
• Results-oriented with a proven track record of meeting sales targets.
• Ability to demonstrate products effectively and influence purchasing decisions.
• Minimum of OND/HND/Bachelor’s Degree in Business Administration, Marketing, Sales, or a related field.
• Strong understanding of sales principles and customer service practices.

Key Competencies:

• Customer Relationship Management
• Communication & Presentation Skills
• Negotiation Skills
• Problem Solving
• Target Achievement.
• Teamwork
• Sales & Business Development
• Time Management
• Market Intelligence
• Product Knowledge

Benefits

• Sales commissions and performance bonuses
• Career growth opportunities
• Competitive salary package
• Product training and professional development.