Senior Manager, edX Lifecycle Marketing

???? Description

• Own end-to-end edX lifecycle strategy from signup to renewal.
• Build a behavioral lifecycle engine with Segment CDP and SFMC.
• Lead email strategy in SFMC: Journey Builder, AMPscript, data extensions.
• Collaborate with Engineering, Product, Analytics on data architecture and attribution.
• Lead a small, high-performing team shipping journeys alongside the team.
• Define lifecycle stages, segmentation, and growth playbooks to drive conversions.

???? Requirements

• 7-10 years in Lifecycle Marketing/CRM with multi-stage journeys at scale.
• Proficiency with Salesforce Marketing Cloud: Journey Builder, data extensions, Automation Studio.
• AMPscript and SQL for personalization/segmentation.
• Experience activating CDPs (Segment, mParticle, etc.) for marketing personalization.
• 3+ years of people management experience.
• Translate marketing strategy into technical requirements for engineering teams.
• Strong analytical skills for cohort data and deriving insights.
• Experience designing event-driven, behavioral trigger-based programs.

???? Benefits

• Medical, dental, and vision coverage.
• Life insurance, disability, and 401(k) employer match.
• Generous paid holidays and unlimited PTO.
• Volunteer days and parental leave.
• Company-wide winter break.

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