Senior Director, Customer Development & Digital Commerce, NEF

We are recruiting to fill the position below:

Job Title: Senior Director, Customer Development & Digital Commerce, NEF

Location: Lagos, Nigeria
Job type: Full-time
Reporting Line: Franchise

Role Purpose

• The role operates in a complex multi-bottler environment, orchestrating alignment across Franchise leadership, customer teams, bottling partners, and digital ecosystems to deliver enterprise results.
• The Senior Director, Customer Development & Digital Commerce leads the integration of Customer Development, Digital Commerce, and System-wide execution to drive sustainable volume, value, and market share growth.
• The role shapes and executes a unified Franchise-level customer and digital commerce strategy, accelerating omnichannel growth, strengthening execution excellence, and building future-ready commercial capabilities across the System.

Key Accountabilities

• Develop strategic, value-creating customer and enterprise digital partnerships.
• Accelerate B2B, E-Commerce, and digital execution models across customers and bottlers.
• Lead an integrated Digital Commerce and Digital Business Strategy embedded in commercial planning.
• Deliver profitable volume, value, and share growth aligned to Annual Business Plans and Long-Range Plans.
• Define and execute a Franchise-wide Customer Development strategy across Modern Trade, E-Commerce, Q-Commerce, QSR, On-Premise, O2O, and Travel channels.
• Navigate and align a 30+ bottler ecosystem, ensuring execution excellence and system collaboration.
• Lead, coach, and develop a high-performing senior team and act as a capability multiplier across Franchise teams.

Experience & Qualifications

• 15+ years of progressive leadership experience within FMCG or consumer goods environments.
• Deep expertise in Customer Development, Commercial Strategy, Digital Commerce, or Operations.
• Strong people leadership, executive influence, and change leadership capability.
• Proven success delivering results in complex, multi-market and multi-partner systems.

Critical Capabilities:

• Data-driven storytelling and executive communication skills.
• Strategic and systems thinking with strong execution orientation.
• Deep customer, commercial, and digital ecosystem understanding.
• General management capability with P&L accountability.
• Agile and change leadership mindset.