National Premium HORECA Manager

Grand Oak Limited (GOL) - We are the largest Manufacturer of SpiritsandWines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them.

There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging.

Location: Lagos
Strategic Business Unit: PSBU
Department: Sales / On-Trade (HORECA)
Cadre: Management
Grade Level: M4
Directly Reporting To: Sales Director / Commercial Director
Supervises: Regional HORECA Managers / Key Account Managers

Purpose

• The National Premium HORECA Manageris responsible fordeveloping and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel.
• The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.

Principal Accountabilities

• Build andmaintainstrong relationships with key premium accounts
• Lead and develop the HORECA team
• Ensure compliance with policies and regulations
• Lead negotiations and manage contracts with HORECA partners
• Manage budgets and ensure ROI
• Track performance and provide insights to management
• Develop and implement national strategies for the premium HORECA channel
• Oversee brand activations and visibility initiatives
• Collaborate with internal teams for alignment
• Monitor market trends and competitor activities

Challenges:

• High client expectations
• Intense competition
• Multi-regional coordination

Planning:

• Macro: Annual
• Micro: Monthly

Requirements

• Experience: 7–10 years in FMCG, preferably wines & spirits
• Education: First Degree / HND (MBA is an advantage)
• Strong HORECA experiencerequired

Key Competencies:

• Leadership
• Business acumen
• Communication
• Negotiation skills
• Problem-solving
• Strategic thinking

Internal / External Contacts:

• External: HORECA partners, distributors.
• Internal: Sales, Marketing, Supply Chain