Head of Sales & Marketing (HMO Industry)

Health Assur Limited - We are a leading and fast-growing healthcare and health management organization committed to delivering high-quality, accessible and sustainable healthcare solutions. Our operations span healthcare service delivery, public health management, quality assurance and health system support across multiple locations.

Driven by professionalism, innovation and integrity, we focus on improving health outcomes through strong clinical governance, data-driven decision-making and continuous quality improvement. We work with medical professionals, health institutions, government agencies and private sector partners to strengthen healthcare systems and promote public health best practices. Our organization provides a dynamic and ethical working environment where skilled professionals are encouraged to grow, innovate and make meaningful contributions to improving lives and communities.

We are recruiting to fill the position below:

Job Title: Head of Sales & Marketing (HMO Industry)

Location: Ogudu / Ojota - Lagos
Employment Type: Full-time

Job Summary

• The Head of Sales and Marketing is responsible for driving revenue growth, increasing market share, developing strategic partnerships, and promoting the organization's health insurance products and services.

Key Responsibilities
Develop and Implement Sales Strategy:

• Identify new business opportunities in corporate, SME, government, and individual health insurance markets.
• Formulate and execute sales strategies to achieve business growth targets.

Lead Business Development Activities;

• Negotiate and close contracts with corporate organizations, government agencies, and other stakeholders.
• Prospect and acquire new clients.

Drive Revenue and Market Growth:

• Meet and exceed premium income and membership enrollment targets.
• Expand the organization's market presence and competitive position.

Manage Sales and Marketing Team:

• Recruit, train, coach, and supervise sales and marketing personnel.
• Set KPIs and monitor team performance.

Develop Marketing Campaigns:

• Coordinate digital marketing, events, roadshows, and promotional activities.
• Design and execute marketing initiatives to increase brand awareness and customer acquisition.

Relationship Management:

• Build and maintain strong relationships with clients, brokers, agents, healthcare providers, and regulatory stakeholders.
• Ensure high levels of customer satisfaction and retention.

Product Development and Market Intelligence:

• Conduct market research and competitor analysis.
• Provide input into the design and enhancement of health insurance products and benefit plans.

Tender and Proposal Management:

• Lead contract negotiations and renewal discussions.
• Prepare and review business proposals, bids, and presentations.

Customer Retention and Account Management:

• Address client concerns and ensure prompt resolution of service issues.
• Develop strategies to improve client retention and renewal rates.

Performance Monitoring and Reporting:

• Analyze sales performance data and recommend corrective actions where necessary.
• Prepare periodic sales forecasts and management reports.

Regulatory Compliance:

• Ensure all sales and marketing activities comply with regulations issued by the National Health Insurance Authority (NHIA) and other relevant authorities.

Strategic Partnerships:

• Develop partnerships with brokers, healthcare providers, trade associations, and corporate organizations to expand business opportunities.

Key Performance Indicators (KPIs)

• Premium revenue growth
• Number of new clients acquired
• Sales conversion rate
• Client retention and renewal rates
• Customer satisfaction levels.
• Team productivity and target achievement
• Membership enrollment growth
• Market share expansion

Requirements

• Candidates should possess a relevant qualification with 5 - 10 years experience.