Regional Field Sales Manager

We are recruiting to fill the position below:

Job Title: Regional Field Sales Manager

Location: Lagos, Nigeria (Field)
Reports to: Head, Customer Acquisition

About this Role

• The Regional Sales Coordinator drives acquisition and conversion performance across assigned regions by recruiting, managing, coaching, and supporting a team of Field Sales Agents (FSAs).
• This is a hands-on, frontline role that combines team building with active performance management and structured field support.
• You will serve as the operational hub of the regional field sales function, owning agent recruitment pipelines, ensuring consistent field activity, and delivering against regional acquisition targets.

Responsibilities
Team Leadership & Coaching:

• Lead & Develop: Manage a team of Field Sales Agents across assigned states, providing daily direction, motivation, and performance support.
• Performance Management: Identify frontline skill gaps and run targeted coaching interventions to address them quickly.
• Onboard: Onboard new Field Sales Agents and ensure they are fully ramped and hitting activity targets within their first 30 days.
• Coach: Conduct regular meetings, field ride-alongs, and coaching sessions to develop FSAs' product knowledge, objection handling, and acquisition skills.

FSA Recruitment & Talent Acquisition:

• Recruitment Reporting: Track time-to-fill and onboarding completion rates, flagging recruitment blockers to leadership in a timely manner.
• Recruit: Own the end-to-end recruitment pipeline for Field Sales Agents in your region, sourcing, screening, interviewing, and recommending candidates for hire.
• Pipeline Building: Maintain a live talent bench by proactively building relationships with potential FSA candidates in your states, ensuring the region is never understaffed.
• Workforce Planning: Partner with the Operations team to forecast FSA headcount needs based on regional acquisition targets and attrition trends.

Sales Operations & Performance:

• Field Support: Join FSAs in the field to support complex or at-risk acquisition opportunities where direct engagement is needed.
• Pipeline Management: Maintain clean, accurate, and up-to-date CRM records across your team on a daily basis.
• Track Activity: Monitor daily field activity metrics, visits completed, leads generated, acquisitions recorded, and follow-ups made, and intervene when performance trends downward.
• Drive Targets: Own region-level acquisition targets (weekly and monthly) and ensure individual FSAs meet their assigned quotas.

Process & Quality Assurance:

• Process Adherence: Ensure all field activity is executed in line with the business's acquisition playbook and within agreed timelines.
• Cross-Functional Collaboration: Relay structured feedback on lead quality, market conditions, and field blockers to the Growth and Marketing teams.
• Leadership Reporting: Provide leadership with clear weekly reports on team field activity, acquisition rates, recruitment status, and immediate blockers.
• Quality Control: Review and score FSA fieldwork quality; share structured feedback in weekly team review sessions.
• Handoff Management: Coordinate a seamless handoff from FSAs to Implementation and Data Entry teams following a successful acquisition.

What success looks like in this role

• Month 3: Region achieves 85%–100% of the monthly acquisition quota. FSAs have active coaching plans in place, and the recruitment pipeline remains healthy.
• Month 2: Fully own regional KPI tracking on a weekly basis. Fill open FSA roles and ensure all new hires are progressing through onboarding on schedule.
• Weeks 1–2: Complete full product and playbook onboarding. Shadow all FSAs in the field. Establish cadences with team members. Audit the existing FSA recruitment pipeline and playbook.
• Weeks 3–4: Run first structured field review sessions. Identify any headcount gaps and initiate active FSA recruitment in understaffed states.

Requirements
Experience & Background:

• Demonstrated experience recruiting or building commission-based sales teams, either formally or as part of a team lead role.
• Bachelor's Degree or equivalent practical field sales experience preferred.
• Experience coaching and developing junior field sales reps on activity execution and objection handling.
• Proven track record of consistently meeting or exceeding acquisition or sales quotas.
• At least 1–2 years of experience in a team lead, coordinator, or supervisory capacity.
• 4–5 years of total experience in field sales, B2B sales, or territory management.

Skills & Competencies:

• Data-Informed & People-First: Skillful use of daily activity metrics to coach rather than micromanage.
• Communication & Tools: Strong verbal and written communication skills to deliver structured feedback, run effective team meetings, and represent the region to leadership. Comfort with sales work tools and daily pipeline management workflows.
• Balanced Management Style: Ability to balance accountability with empathy, holding people to numbers to genuinely drive their professional growth.
• Agility & Focus: Highly adaptable to fast-paced, high-growth environments with the ability to manage competing regional priorities seamlessly.
• Natural Team Builder: Proven ability to find the right people, bring them in, and get them performing fast.
• Radical Ownership: Deep commitment to regional outcomes, celebrating wins together, and treating misses as learning opportunities.
• Frontline Leader: Ready to lead from the front with no hesitation going into the field alongside FSAs to model what great acquisition looks like.

Why Join Us?

• Opportunity to work with a fast-growing, industry-leading fintech brand driving financial inclusion.
• Competitive compensation, performance bonuses, and career growth opportunities.
• Dynamic field support structures and tools built to facilitate high-performance execution.