Product Marketing

DTECH Centrix Plus Limited - Our client, Pathfinder Consulting is a leading education and career consultancy committed to helping students and professionals reach their goals.

Job Location: Lagos (Remote)
Employment Type: Full-time

Job Summary

• As we prepare for the official launch of the Pathfinder App—our innovative career and job-search platform—we are looking for a Product Marketing Manager with strong creative, analytical, and strategic capabilities to drive product growth and brand visibility across Africa and the diaspora.
• This role is central to shaping how users experience and adopt the Pathfinder App.
• You will develop and execute product marketing strategies, lead launch campaigns, build compelling visual and written messaging, and collaborate across teams to ensure a successful market introduction.
• You will also oversee brand consistency, app-focused creative assets, and performance-driven content that drives user acquisition, engagement, and retention.

Key Responsibilities
Product Launch & Go-to-Market Strategy:

• Lead the end-to-end launch of the Pathfinder App, overseeing positioning, messaging, user communication, and promotional rollouts.
• Develop multi-channel campaigns (social, email, content, ads, influencers) to drive awareness, sign-ups, and activation.
• Create launch decks, user guides, onboarding scripts, promo videos, and app store creatives.

Brand Positioning & Creative Direction:

• Establish and maintain a consistent brand identity across all app marketing materials.
• Oversee the creation of visuals, app screens, landing pages, graphics, animations, and short-form promotional videos.
• Build brand systems, templates, and style guides that internal teams and partners can use.

Content & Messaging Development:

• Craft clear, persuasive product messaging that communicates the app’s value propositions to students, job seekers, and professionals.
• Produce copy for ads, social campaigns, push notifications, blogs, email sequences, and the app onboarding journey.
• Translate app features and technical details into relatable, benefit-driven communication.

Creative Asset Development:

• Lead the design and production of marketing collateral:
• brochures, pitch decks, video creatives, app promotion kits, social ads, influencer toolkits, etc.
• Use design and video editing skills to create high-performing visual assets across platforms.

Market, User & Competitor Research:

• Conduct research on target users, competitor apps, industry trends, and emerging content/design patterns.
• Apply insights to refine product messaging, app features, and campaign strategies.
• Provide monthly reports on user behavior patterns and app market trends.

Performance Marketing Collaboration:

• Work with the Digital Marketing team to run performance-driven app campaigns on Meta, TikTok, and Google.
• Manage A/B tests for creatives, messaging, and user flows to improve acquisition, engagement, and retention.
• Analyze app metrics such as activation rate, user drop-off, session time, feature usage, and funnel performance.

Cross-Functional Collaboration:

• Work closely with Product Development on feature roll-outs, user onboarding, and in-app communication strategies.
• Collaborate with the Sales, Digital Marketing, and Creative teams to ensure aligned messaging and consistent execution.
• Coordinate with freelancers (designers, videographers, etc.) to deliver high-quality creative outputs.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is an advantage).
• Proven experience as a Product Marketing Manager or similar role, ideally within tech, apps, or digital products.
• Strong background in brand management, graphics design, and content creation.
• Proficiency in design tools (Adobe suite, Canva, Figma) and video editing software.
• Experience launching apps or leading major product campaigns is a strong plus.
• Skilled in developing go-to-market plans, product positioning, and high-converting creatives.
• Strong understanding of user behavior, data analytics, and performance marketing.
• Excellent communication and storytelling abilities—both written and visual.
• Ability to work effectively across teams and manage multiple fast-moving projects.

What Success Looks Like

• Strong market awareness and successful app launch milestones.
• Consistent and compelling brand identity across all platforms.
• High-performing creatives resulting in increased app sign-ups, engagement, and retention.
• App funnel improvements driven by data insights and optimized messaging.
• Timely delivery of marketing campaigns, launch materials, and creative assets.
• Growth in user acquisition, brand visibility, and community engagement.

Salary
N300,000 - N350,000 monthly.

Method of Application
Interested and qualified candidates should send their CV / Resume and cover letter to: [email protected] using "Product Marketing Manager – [Your Name]" as the subject of the mail.

Note: Only shortlisted candidates will be contacted.