Marketing Specialist (Intermediate & Senior)

2026-06-02
Lagos, Nigeria
Not specified
Marketing & Communications

Cavista is a global technology company creating cloud-based software solutions for clients. With operations around the world, we globalize, standardize and localize our processes, while at the same time remaining sensitive to specific needs in different regions. Our mission is to empower organizations with the world’s best technology solutions.

We are recruiting to fill the position below:

Job Title: Marketing Specialist (Intermediate & Senior)

Location: Ilupeju, Lagos

Job Description
What you will do…

Support and contribute to PR and communication initiatives, including media engagement and corporate messaging.
Plan and execute high-impact events, webinars, and conferences to strengthen brand positioning and stakeholder engagement.
Drive content strategy and messaging across channels to ensure consistency, clarity, and strong brand positioning.
Utilize marketing and analytics tools including Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms to monitor campaign performance and optimize marketing effectiveness.
Serve as layered leadership for the Marketing & Communications Manager
Drive the development and execution of integrated marketing campaigns across digital, social media, email, events, and strategic partnerships to drive brand awareness and revenue growth.
Stay ahead of industry trends, emerging technologies, and best practices to continuously improve marketing effectiveness and innovation.
Track, measure, and report on marketing performance using key metrics and KPIs, providing actionable insights to continuously optimize campaigns and maximize ROI.
Own and optimize digital marketing initiatives including SEO/SEM, PPC, social media advertising, and email marketing to generate qualified leads and improve conversion rates.
Analyze market trends, customer insights, and competitor activities to identify opportunities and inform strategic marketing decisions.
Partner closely with cross-functional teams including, creative product, and leadership to align marketing strategies with business goals and revenue targets.

Qualifications
What you bring:

Advanced analytical skills with the ability to interpret complex data, generate insights, and optimize performance to maximize ROI.
Excellent written and verbal communication skills, with the ability to craft compelling and audience-focused content.
Hands-on experience with marketing and analytics tools such as Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Ahrefs, or similar SEO and campaign management platforms.
Collaborative mindset with the ability to influence stakeholders and work effectively across teams.
Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is an advantage.
Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
Bachelor’s or Master’s degree in marketing, Business Administration, Communications, or related field.
4-6 + years of experience in digital marketing, preferably within the technology industry or related field.
Proven track record of developing and executing successful, data-driven marketing campaigns with measurable impact.
Strong expertise in digital marketing channels and tactics including SEO, SEM, PPC, social media, email marketing, and content marketing.

Additional Information:
We offer a competitive compensation package (DOE), benefits and growth opportunities for everyone who joins Cavista.
Cavista offers even more: