Digital Marketing & Content Executive

We are recruiting to fill the position below:

Job Title: Digital Marketing & Content Executive

Location: Shomolu, Lagos
Employment Type: Full-time
Work Mode: Onsite

About the Role

• This role combines content creation, social media management, and digital marketing execution, with a strong focus on lead generation and brand visibility.
• We are looking for a results-driven and creative Digital Marketing & Content Executive to manage our online presence and drive business growth.
• The ideal candidate is both creative and analytical — someone who can create engaging content while also understanding how to convert attention into actual business.

Key Responsibilities
Social Media & Content Management:

• Create and manage content across Instagram, Facebook, TikTok, and other relevant platforms
• Write compelling captions and brand messaging
• Maintain consistent posting schedule and brand voice
• Develop engaging posts, reels, and short-form videos aligned with current trends

Digital Marketing & Growth:

• Monitor trends and suggest growth strategies to increase visibility and engagement
• Support execution of digital marketing campaigns to drive leads and sales
• Identify and follow up on inbound leads generated through online platforms
• Assist with running and optimizing paid ads (Instagram/Facebook/Google – if applicable)

SEO & Online Visibility:

• Conduct keyword research and implement content strategies to improve visibility
• Optimize website and content for search engines (SEO)
• Support blog/content initiatives where necessary

Analytics & Reporting:

• Track performance metrics (engagement, reach, leads, conversions)
• Recommend improvements based on data
• Provide weekly reports and insights

Requirements

• Candidates should possess a Bachelor's Degree with 2–4 years experience in digital marketing, social media management, or related role
• Strong communication and storytelling skills
• Familiarity with tools like Canva, CapCut, Meta Business Suite, etc.
• Knowledge of SEO and digital marketing principles
• Strong content creation skills (graphics, video, captions)
• Ability to think creatively and execute independently
• Results-driven mindset