Head of Marketing and Sales in a Reputable Hospitality Firm

Job Title: Head of Marketing and Sales

Location: Lagos
Employment Type: Full-time
Industry: Hospitality

Key Responsibilities

• Operational Leadership: Set and monitor sales targets, implement a group-wide CRM, and work with Finance on competitive pricing models.
• Strategic Brand & Digital Management: Maintain a premium brand image and direct digital marketing campaigns across LinkedIn, Instagram, and Facebook.
• Strategic Expansion: Ability to navigate ambiguity, structure new markets, and deliver results in unfamiliar environments.
• Commercial Acumen: Strong focus on revenue generation, scalability, and closing high- stakes contracts.
• Division-Specific Growth Strategies: Secure corporate contracts for Car Hire, lead high- value tenders for Security Services, and drive occupancy and banquet revenue for Hospitality.

Requirements

• 12+ years in sales and marketing, with at least 5 years in a senior management role within a multi-sector Nigerian group.
• Strong experience in market entry strategy and execution across African markets.
• Deep understanding of the Lagos market and cross-border business operations, including legal, cultural, and economic dynamics.
• French language skills are an added advantage, but not a requirement.
• Bachelor's degree in Business, Marketing, or Social Sciences; MBA is a significant advantage.
• Membership in the National Institute of Marketing of Nigeria (NIMN) or similar.
• Specific experience in service-based marketing (Logistics or Hospitality) preferred.