Lead Digital Marketing Strategist

Location: Amac, Abuja (FCT)
Employment Type: Full-time
Reporting To: Group EA

About the Role

• This role requires a strategic thinker with strong practical execution capabilities across digital marketing, social media growth, performance campaigns, online community engagement, content strategy, digital brand positioning, and customer conversion initiatives.
• The ideal candidate must understand the Nigerian digital consumer landscape, possess strong storytelling and audience engagement capabilities, and demonstrate the ability to execute high-impact, cost-effective digital campaigns that deliver measurable business growth and brand visibility.
• Elkris Bio-Health Foods Nigeria Limited is seeking a highly creative, commercially driven, and performance-oriented Lead Digital Marketing Strategist to drive the Company’s digital growth, brand visibility, online engagement, customer acquisition, and digital sales presence across Nigeria.
• This is a high-responsibility role requiring innovation, speed, accountability, and strong operational coordination across multiple digital platforms and campaigns.

Core Responsibilities
Digital Brand Strategy & Visibility:

• Drive strong and measurable brand presence across all significant digital and social media platforms.
• Develop and implement innovative digital campaigns to increase customer engagement, brand awareness, and online reach.
• Ensure consistent brand messaging, visual identity, and audience positioning across all digital channels.
• Lead and execute the Company’s overall digital marketing and online brand visibility strategy.

Social Media & Audience Engagement:

• Oversee daily management and growth of all Company social media platforms.
• Monitor social trends, audience behavior, and competitor digital activities to improve market positioning.
• Develop content calendars, campaign concepts, audience engagement initiatives, and digital storytelling strategies.
• Drive meaningful audience interaction, community growth, and customer engagement across platforms.

Digital Campaigns & Performance Marketing:

• Plan and execute paid and organic digital marketing campaigns.
• Support online product promotions, activations, launches, and customer acquisition initiatives.
• Optimize digital campaigns for engagement, lead generation, conversion, and sales performance.
• Monitor campaign performance metrics and implement improvements for higher ROI.

Content Development & Creative Coordination:

• Work closely with creative teams, videographers, designers, and content creators where required.
• Coordinate development of high-quality digital content including graphics, videos, reels, promotional materials, and campaign assets.
• Ensure all digital content aligns with brand standards and commercial objectives.

Data Analytics & Performance Reporting:

• Track and analyze digital performance metrics across platforms.
• Generate periodic reports on engagement, reach, conversions, traffic, audience growth, and campaign effectiveness.
• Translate analytics into actionable digital growth strategies and optimization recommendations.

Reputation Management & Customer Experience:

• Monitor online brand perception and customer feedback across digital channels.
• Support customer retention and loyalty initiatives through digital engagement strategies.
• Ensure timely and professional response to online inquiries, comments, and engagement opportunities.

Cross-Functional Collaboration:

• Coordinate digital support for Company events, launches, promotions, and strategic projects.
• Collaborate with Sales, Customer Engagement, Operations, and Management teams to support business growth objectives.
• Support digital visibility for sales campaigns, market activations, distributor engagement, and product awareness initiatives.

The Ideal Candidate
Education:

• Relevant certifications in Digital Marketing or Brand Strategy are an added advantage.
• Bachelor’s Degree or HND in Marketing, Mass Communication, Business Administration, Digital Media, or related field.

Experience:

• Experience within FMCG, wellness, retail, or consumer-focused industries is an added advantage.
• 4–8years relevant experience in Digital Marketing, Brand Marketing, Social Media Strategy, or related roles.
• Strong practical experience managing business digital platforms and executing measurable digital campaigns.

Technical & Creative Competence:

• Strong content direction, storytelling, and creative execution capability.
• Ability to execute high-impact campaigns within lean or cost-conscious budgets.
• Strong understanding of social media management, digital advertising, audience engagement, and content marketing.
• Knowledge of Meta Ads, Google Ads, analytics tools, SEO fundamentals, and campaign optimization.

Personal Attributes:

• Results-driven with strong attention to detail.
• Ability to work in fast-paced operational environments.
• Self-motivated, proactive, and execution-focused.
• Highly creative and commercially aware.
• Strong communication and organizational skills.