Lead, Public Relations, Marketing and Media

Obsidian Capital is a Principal Investment firm, established in 2014 with one purpose - transform African lives by creating companies that deliver sustained, long-term beneficial impact. We design locally specialised, globally competitive, large scale private-sector solutions to the infrastructure challenges of communities in middle Africa. Working with our partners, we utilise our own capital and raise all of the institutional funding required to deliver fully funded, long-term and sustainable infrastructure.

It is our mission to transform the infrastructure landscape of middle Africa - which is the fastest growing young population in the world - both in income and population. We are excited by the immense opportunities and challenges that we have encountered in meeting the needs of this population and are excited about the opportunities ahead.

We are recruiting to fill the position below:

Job Title: Lead, Public Relations, Marketing and Media

Location: Lagos
Job type: Full-time
Grade: Associate

Job Summary

• Cultural fit is critical, and it is vital that the candidate shares and upholds our values and beliefs. An understanding of financial services, investment banking and wealth management is preferred.
• The position requires close interaction with senior leadership, including the Managing Partner, and regular engagement with media organisations, journalists and external content partners.
• We are looking for a highly strategic, creative and execution-focused Public Relations, Marketing and Media Lead to join the firm. This is a critical role responsible for creating, sustaining, perpetuating and managing the firm’s marketing, branding and public relations activities.
• The successful candidate will be tasked with shaping and amplifying the firm’s market presence, strengthening its brand positioning, and ensuring consistent and strategic visibility across key markets.
• The firm has not historically engaged in active, structured marketing. This role therefore requires an individual capable of building a marketing and PR platform from the ground up, developing strategy and executing with precision.

Key Responsibilities
Marketing Strategy & Brand Positioning:

• Develop and implement a comprehensive marketing and communications strategy aligned with the firm’s growth objectives.
• Create structured annual marketing and media plans with measurable objectives.
• Define the firm’s brand positioning across Wealth Management and Investment Banking.
• Identify target client segments and develop tailored messaging frameworks.
• Ensure consistent brand voice and positioning across all communication channels.

Public Relations & Media Management:

• Build and maintain relationships with key journalists, editors and media platforms.
• Draft and distribute press releases and official corporate communications.
• Manage crisis communication where necessary.
• Arrange and coordinate interviews and media appearances for senior leadership, including the Managing Partner.
• Proactively secure favourable mentions, features and interviews.
• Prepare briefing materials and talking points for outward-facing engagements.

Social Media & Digital Presence:

• Ensure consistent posting cadence and audience growth.
• Develop and execute a structured social media strategy to increase visibility and engagement.
• Manage and maintain the firm’s LinkedIn, Instagram, X and other relevant platforms.
• Create and curate high-quality content to position the firm as a market leader.
• Monitor analytics and adjust strategy based on performance data.

Content Creation & Asset Development:

• Develop thought leadership materials including articles, newsletters and commentary.
• Support production of client-facing publications and research materials.
• Ensure high production quality and brand consistency across all materials.
• Collaborate with external designers, videographers and content creators where required.
• Oversee creation of digital, video and graphic content to promote the firm.

Internal Collaboration & Market Propagation:

• Work closely with Wealth Management, Investment Banking, Business Development and Leadership teams to identify stories and opportunities for external positioning.
• Develop campaigns to position the firm within priority client markets.
• Support the propagation of the firm’s achievements, transactions and milestones.
• Enhance the firm’s visibility across London, Lagos, Chicago, Abuja and Duba.

Required Qualifications and Skills

• Excellent ability to speak and write English language.
• Familiarity with digital marketing tools, analytics platforms and content scheduling systems.
• Proactive, dependable and solutions-focused
• Strong social media strategy and management capability (LinkedIn, X, Instagram and relevant platforms).
• Strong project management and organisational capability.
• Proficient in MacOS Keynote, Numbers and Pages.
• BSc Degree in Marketing, Communications, Media, Business or related field.
• Master’s degree or professional marketing/communications certification preferred.
• Strong understanding of branding, corporate communications and media positioning.
• Exceptional interpersonal and communication skills
• Demonstrated experience managing media relationships and securing favourable press coverage.
• Entrepreneurial mindset with the ability to build systems and processes from inception.
• Highly adaptable, creative and solutions-oriented.
• Strong understanding of content strategy, audience targeting and brand positioning.
• Able to work in a fast-paced team with minimal supervision
• Must have 5–8 years’ experience in PR, marketing, communications or media within financial services, professional services or a corporate environment.
• Exceptional writing, editing and content development skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Experience drafting and distributing press releases and corporate communications.
• Mature, reliable and professional.
• Able to handle confidential matters with discretion and professionalism.
• Strong interpersonal skills and ability to work with senior executives.
• Experience overseeing the creation of digital assets including video, graphics and branded content.