General Manager (GM) in a Garment Production Company

Job Title: General Manager (GM)

Location: Abuja
Employment Type: Full-time

Job Summary

• This role requires a strategic thinker with a deep understanding of the fashion, luxury, or lifestyle industry and the ability to manage both creative and commercial operations effectively.
• The GM will be responsible for driving revenue growth, overseeing operations, strengthening brand visibility, and ensuring exceptional customer experience across all business touchpoints.
• We are seeking an experienced and commercially driven General Manager (GM) to lead the operations, business growth, and brand positioning of a fast-growing fashion house in Abuja.
• The ideal candidate must possess strong marketing expertise, excellent business leadership skills, and prior exposure to multinational business environments or international brands.

Key Responsibilities
Business & Strategic Leadership:

• Identify business opportunities, partnerships, and market expansion initiatives.
• Lead the overall operations of the fashion house, ensuring smooth day-to-day management.
• Develop and execute business strategies to drive profitability and sustainable growth.
• Drive organizational performance and ensure achievement of revenue targets.

Marketing & Brand Management:

• Create strategies that enhance customer acquisition, retention, and overall customer experience.
• Analyze market trends, customer behavior, and competitor activities to guide marketing initiatives.
• Oversee digital marketing, social media campaigns, influencer collaborations, PR activities, and brand partnerships.
• Develop and implement innovative marketing strategies to strengthen brand awareness and market presence.
• Ensure consistent brand positioning across all customer touchpoints.

Operations Management:

• Implement systems and structures to improve productivity and operational effectiveness.
• Ensure operational efficiency and implementation of best practices across departments.
• Oversee retail/store operations, production coordination, inventory management, and customer service standards.
• Monitor business performance metrics and prepare management reports.

Financial & Commercial Oversight:

• Collaborate with finance teams to monitor revenue growth and business performance.
• Manage budgets, financial planning, and cost control measures.
• Drive sales performance and profitability across all business units.

Team Leadership & Management:

• Build a high-performance culture focused on excellence, creativity, and accountability.
• Support talent development and employee engagement initiatives.
• Lead, mentor, and manage cross-functional teams including marketing, operations, retail, and customer service teams.

Requirements

• Excellent leadership, communication, negotiation, and stakeholder management skills.
• Creative thinker with strong business acumen.
• Strong understanding of the fashion and luxury consumer market.
• Strategic and results-driven leader.
• Passionate about brand growth, customer experience, and operational excellence.
• Prior experience in the fashion, retail, luxury, or lifestyle industry is highly preferred.
• 8–10 years of experience in management, marketing, or commercial leadership roles.
• Exposure to multinational organizations, international brands, or global business operations is required.
• Preferred Candidate Profile
• Bachelor’s Degree in Marketing, Business Administration, Fashion Management, or related field.
• Ability to balance creativity with commercial objectives.
• Strong understanding of fashion business operations and customer experience management.
• Commercially savvy with strong analytical and decision-making abilities.
• Strong background in marketing, brand strategy, and business development.
• MBA or relevant professional certifications will be an added advantage.