Bpawa Energies Limited - We are a dynamic, pre-revenue climate techstartup on a mission to transform how Africans manage and trade e-waste. With a groundbreaking product set to disrupt the market, we are building a passionate and innovative team to bring our vision to life.
We are recruiting to fill the position below:
Job Position: Digital Marketing Executive
Job Location: Surulere, Lagos
Employment Type: Contract
Description
- We are seeking an experienced Marketing Executive to lead and execute our marketing strategy, combining traditional and digital marketing approaches.
- This role is critical for building brand awareness, generating early traction, and setting the foundation for our go-to-market success.
- As our first marketing hire, you will have the opportunity to shape the marketing function and work closely with the founding team.
Key Responsibilities
Marketing Strategy and Planning:
- Develop and execute a comprehensive marketing plan to support brand awareness, customer acquisition, and engagement.
- Conduct market research to identify customer needs, industry trends, and competitive positioning.
Brand Building and Traditional Marketing:
- Define and strengthen our brand identity, messaging, and value proposition.
- Create promotional materials (brochures, presentations, press releases) and manage offline marketing initiatives (events, networking, partnerships).
Digital Marketing:
- Design and implement digital campaigns across channels, including social media, email, SEO, PPC, and content marketing.
- Manage website content, performance analytics, and optimization for lead generation.
- Leverage marketing automation tools to nurture leads and drive conversions.
Content Creation and Management:
- Oversee the development of high-quality content (blogs, videos, infographics, case studies) that resonates with our target audience.
- Build and engage with a community of potential users across social platforms.
Analytics and Reporting:
- Track, measure, and report the performance of marketing campaigns, providing actionable insights for improvement.
- Use data-driven approaches to refine marketing strategies and optimize ROI.
Collaboration and Innovation:
- Work closely with the product and business development teams to align marketing efforts with company objectives.
- Identify and test new growth opportunities, channels, and tactics.
Requirements
- Interested candidates should possess relevant qualifications with experience.
Salary
N80,000 - N100,000 / month
Method of Application
Interested and qualified candidates should send their CV and portofilo to: [email protected] using the Job Position as the subject of the mail.
