Content and Social Media Officer

Location: Lekki, Lagos
Employment Type: Full-time

Job Summary

• We are seeking a creative and results-driven Social Media Manager to oversee our online presence across various social media platforms.
• The ideal candidate will be responsible for creating engaging content, managing social media communities, increasing brand visibility, and driving audience engagement.

Key Responsibilities

• Build and maintain an active online community by engaging with followers and stakeholders.
• Create, schedule, and publish engaging content, including graphics, videos, and written posts.
• Respond promptly to customer inquiries, comments, and messages in a professional manner.
• Monitor social media trends, competitor activities, and emerging digital marketing opportunities.
• Ensure all content aligns with the company's brand voice and marketing objectives.
• Develop and execute social media strategies to increase brand awareness and audience engagement.
• Collaborate with internal teams to promote products, services, campaigns, and company initiatives.
• Manage and maintain the company's social media accounts across relevant platforms.
• Track and analyse social media performance metrics and prepare regular reports.

Requirements

• Strong understanding of major social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and X.
• Creative mindset with strong attention to detail.
• Experience with content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
• Proven experience in social media management, digital marketing, or a similar role.
• Ability to work independently and manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Bachelor's Degree or HND in Marketing, Mass Communication, Business Administration, or a related field.
• Knowledge of social media analytics and performance tracking tools.