Social Media Manager (Spa, Health & Wellness)

We are recruiting to fill the position below:

Job Title: Social Media Manager (Spa, Health & Wellness)

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary

• The Social Media Manager is responsible for developing, executing, and managing the organization's digital presence across various social media platforms to increase brand awareness, customer engagement, community growth, and revenue generation.
• The Social Media Manager will create compelling brand stories, manage online communities, execute digital campaigns, collaborate with influencers, monitor market trends, and analyze performance metrics to optimize engagement and conversion.
• The role combines creativity, strategic thinking, content development, data analysis, and digital marketing expertise to position the company as a leading brand within the Spa, Beauty, Wellness, Cosmetics, and Personal Care industry.
• The successful candidate will ensure that all digital communications reflect the company's values, premium customer experience standards, and commitment to beauty, wellness, and self-care.

Key Responsibilities

• Create engaging content including:
  • Customer testimonials
  • Educational wellness content
  • Behind-the-scenes content
  • Product highlights
  • Social media posts
  • Stories
  • Promotional campaigns
  • Videos/Reels/TikTok content
• Establish social media goals focused on brand awareness, engagement, customer acquisition, and sales growth.
• Maintain consistent brand voice and visual identity across all platforms.
• Develop storytelling content that communicates the brand's values and customer experience.
• Monitor industry trends, competitor activities, and emerging digital opportunities.
• Collaborate with photographers, videographers, designers, and beauty professionals.
• Create monthly and quarterly content calendars across all digital platforms.
• Develop strategies to increase followers, website traffic, bookings, and product sales.
• Manage content approval processes and publishing schedules
• Ensure all content reflects professionalism, creativity, and industry standards.
• Develop and execute comprehensive social media strategies aligned with business objectives.

Qualifications

• Interested candidates should possess a Bachelor's Degree or HND with 4-8 years experience.