National Sales Head (Cable Manufacturing)

Location: Lagos
Employment Type: Full-time

Job Objective

• This role focuses on expanding market share in electrical cables (low, medium, and high voltage) by driving B2B partnerships, institutional sales, distributor networks, and major project pipelines.
• The National Sales Head will design, execute, and oversee the company’s commercial strategy across all regions in Nigeria.

Key Responsibilities

• Credit & Debt Management: Enforce robust debt collection policies across the distribution network to maintain healthy corporate cash flow.
• Strategic Growth: Develop and execute an aggressive national sales strategy to achieve revenue targets, volume growth, and market penetration for various product lines (armored, non-armored, copper, and aluminum cables).
• Key Account Management: Directly manage relationships with tier-1 distributors, major electrical merchants, real estate developers, EPC (Engineering, Procurement, and Construction) contractors, and government parastatals (e.g., DisCos, TCN).
• Market Intelligence: Monitor competitor pricing, product offerings, and market trends to advise executive management on competitive positioning.
• Team Leadership: Supervise, mentor, and track the performance of Regional Sales Managers across the North, West, and East regions.

Key Requirements

• Education: Bachelor’s Degree in Business Administration, Marketing, Electrical Engineering, or a related discipline. An MBA is an added advantage.
• Experience: Minimum of 8 years in industrial sales, with at least 3-5 years specifically in the cable manufacturing or building materials industry.
• Competencies: Proven track record of managing a nationwide distribution network; strong negotiation and relationship-building skills; advanced data analysis and forecasting capabilities.