Field Sales Officer

We are recruiting to fill the position below:

Job Title: Field Sales Officer

Location: Ojodu Berger, Lagos
Employment Type: Full-time

Job Summary

• The Field Sales Officer is responsible for driving sales growth, ensuring product availability, and maintaining strong relationships with retail outlets.
• The role involves visiting assigned stores, merchandising products, monitoring stock levels, and executing trade marketing activities to maximize brand visibility and sales performance.

Key Responsibilities
Sales & Business Development:

• Promote company products and secure orders from retailers
• Identify new retail outlets and onboard them
• Monitor competitor activities and provide market feedback
• Achieve assigned sales targets within designated territory

Merchandising & Brand Visibility:

• Implement promotional and trade marketing activities
• Ensure correct pricing and visibility of all products
• Maintain clean, organized, and attractive product shelves
• Ensure proper product display in stores according to company standards

Relationship Management:

• Address retailer concerns and resolve issues promptly
• Ensure customer satisfaction and loyalty
• Build and maintain strong relationships with store owners and managers

Inventory & Stock Management:

• Coordinate with distributors to ensure timely product delivery
• Monitor stock levels in stores and prevent stock-outs
• Track product movement and report slow/fast-moving items

Reporting & Administration:

• Provide feedback on market trends and customer preferences
• Maintain accurate records of visits, orders, and collections (if applicable)
• Submit daily/weekly sales and activity reports

Requirements

• 1–3 years experience in FMCG or retail sales
• Strong communication and negotiation skills
• Ability to work independently and meet targets
• Good knowledge of the local market and retail landscape
• OND / HND / BSc Degree in Marketing, Business Administration, or related field
• Basic understanding of merchandising principles

Key Skills:

• Problem-solving skills
• Relationship management
• Visibility and merchandising compliance
• Product availability (reduced stock-outs)
• Number of active retail outlets
• Sales target achievement
• Sales and negotiation
• *KPIs (Performance Metrics)*
• Market awareness
• Customer/retailer retention rate.
• Time management and organization