Business Development Manager (BDM)

Job Title: Business Development Manager (BDM)

Location: Mainland, Lagos
Employment Type: Fulltime
Industry: ISO Accredited Medical Diagnostic Centre (Laboratory & Imaging Services)

Job Summary

• The Centre is embarking on a structured growth strategy and requires a seasoned professional to establish and drive its business development and marketing function.
• An ISO Accredited Medical Diagnostic Centre providing high-quality laboratory and imaging investigations is seeking an experienced and results-driven Business Development Manager to lead its commercial growth.

Job Description

• Represent the organisation at conferences, exhibitions, and professional meetings.
• Develop and implement a comprehensive business development and revenue growth strategy.
• Collaborate with laboratory and imaging teams to improve customer experience.
• Prepare and execute strategic marketing campaigns and promotional activities.
• Build and manage relationships with Laboratories, hospitals, HMOs, corporate organizations, clinicians, specialists, NGOs, embassies, and other referral partners.
• Increase patient referrals and corporate accounts through strategic marketing initiatives.
• Lead customer retention and client engagement initiatives.
• Develop pricing and service positioning strategies.
• Conduct market intelligence and identify new business opportunities.
• Develop partnership and key account management programmes.
• Develop annual and quarterly sales targets and monitor performance.
• Prepare periodic business development reports with measurable KPIs.

Qualification

• Bachelor's Degree in Medical Laboratory Science, Medicine, Pharmacy, Nursing, Radiography, Physiotherapy, Biological Sciences, Marketing, or any related discipline.
• Proven record of achieving revenue growth and building strategic partnerships.
• Experience in the medical diagnostics or healthcare industry is highly desirable.
• MBA or a professional certificate in Business Development, Sales, Marketing, Healthcare Management, or a related field will be an added advantage.
• Minimum of 5 years' experiencein business development or sales of healthcare services or medical products.

Skills Set:

• Results-oriented with strong business acumen.
• Ability to conduct SWOT Analysis.
• Strong Competitive Analysisskills.
• Strong analytical and financial interpretation skills.
• Digital marketing and CRM knowledge.
• Excellent negotiation and relationship management abilities.
• Excellent presentation and proposal writing skills.
• Ability to develop and implement Growth Strategy Plans.
• Strong healthcare business development and sales skills.
• Ability to conduct PESTLE Analysis.
• Excellent communication and leadership abilities.

Benefits

• HMO
• Commission on sales made.
• Pension.
• Salary: N600,000 monthly.