Brand and Communication Manager

Tastee Fried Chicken was founded by Olayinka Pamela Adedayo. It began as an extension of Tastee Pot, an outdoor catering company serving Nigerian and continental food at special events. The catering company still exists as Tastee Fried Chicken's catering operation. In 1997 Mrs. Adedayo incorporated Tastee Fried Chicken and opened her first location in Surulere, Lagos State. She based her restaurant on the business model of the American fast food chicken restaurant Kentucky Fried Chicken, where she had previously worked as a manager. Since opening its first location, it has grown to 14 restaurants.

Today, Tastee Fried Chicken has 8TTC(Tastee Turbo Café) with others in different locations across Lagos State and still growing. It is a Place for career growth and development.

We are recruiting to fill the position below:

Job Title: Brand and Communication Manager

Location: Victoria Island, Lagos
Employment Type: Full-time

Main Accountabilities

• Meeting with clients and working with colleagues across multiple departments (such as Production, Digital, Business Development Managers etc.)
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• In charge of providing strategic input and direction for the brand, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.
• Collaborates in the development of new products.
• Competitor and customer insights analysis
• Managing the budget for advertising and promotional items
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to senior brand marketing management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth.
• Managing brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Analyzes and evaluates financial aspects of product development.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Overseeing the organization of events such as product launches, exhibitions, and photo shoots.
• Assisting with product development, pricing and new product launches as well as working with the Business Development team to develop new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Supervising advertising, product/service design and other forms of marketing to maintain consistency in branding
• Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Measurement and evaluation of marketing communication campaigns, reviewing the success of marketing campaigns and creating reports
• Negotiates contracts for services needed to execute a marketing strategy.
• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Planning and execution of all communications and media actions on all channels, including online and social media
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Managing brand budgets across departmental touchpoints
• Collaborating with Business Development team develops marketing partnerships with retailers, media partners, and other external partners to broaden the reach of the business’s brand messaging.
• Keeping up with competitors across markets to keep up to date with trends, as well as trying to predict future trends

Education, Experience & Trchnical Skills:

• Excellent analytical skills and Attention to detail.
• Bachelor’s Degree in communications, brand or marketing required;
• An understanding of trends and an ability to respond to customers’ wishes.
• Experience with and an understanding of market research.
• Excellent written and verbal communication skills.
• The ability to manage and allocate budgets.
• At least seven years of experience in communications field required.
• Master’s Degree preferred.