Wholesale Sales Representative (Haircare & Beauty)

Location: Lagos
Employment Type: Full-time

About the Role

• This role is focused on one thing: Getting more active distributors, wholesalers, resellers, salons, beauty stores, and retail partners consistently buying African Naturalistas products in larger quantities.
• This is a hands-on role for someone who is hungry for sales, enjoys building relationships, and is comfortable using both digital and physical methods to grow wholesale revenue.
• The ideal candidate is not just a marketer or office-based salesperson, but someone who can actively source leads, follow up persistently, close wholesale deals, and maintain long-term distributor relationships.

What You Will Own

• Use WhatsApp, Instagram, Facebook, TikTok, email, phone calls, and physical visits to prospect and close new wholesale accounts.
• Recommend promotional ideas and distributor incentive strategies to improve sales performance.
• Work closely with the operations and production teams to communicate distributor demand and inventory needs.
• Source and onboard new distributors, wholesalers, salons, beauty supply stores, and retail partners.
• Build and maintain a healthy pipeline of distributor leads and opportunities.
• Reactivate dormant distributors and strengthen relationships with existing wholesale customers.
• Maintain accurate records of leads, follow-ups, active distributors, sales performance, and reorders.
• Gather market intelligence, competitor insights, distributor feedback, and customer trends to help improve business decisions.
• Grow African Naturalistas’ wholesale and distributor sales across different regions and channels.
• Ensure wholesale customers receive excellent support, fast communication, and proper issue resolution.
• Represent African Naturalistas professionally at trade fairs, beauty events, activations, and networking opportunities when necessary.
• Follow up consistently with prospects and distributors to encourage repeat orders and stronger sales volumes.
• Conduct physical market visits, salon visits, beauty store visits, and networking activities to grow distribution.

KPIs / Success Metrics

• Number of new active distributors onboarded monthly.
• Pipeline growth and follow-up consistency.
• Monthly wholesale revenue growth.
• Number of physical visits and prospecting activities completed weekly.
• Distributor reorder frequency.
• Number of dormant distributors reactivated.
• Sales conversion rate from leads to active wholesale customers.

Candidate Profile

• Strong relationship-building and communication skills.
• Organized and disciplined with follow-up and reporting.
• Good people skills and friendly disposition.
• Proficiency with Microsoft Excel and Word.
• Experience using WhatsApp, Instagram, Facebook, and other digital platforms for business development or sales outreach.
• Willing to travel locally for distributor meetings and market visits when necessary.
• Strong confidence in speaking, negotiating, following up, and closing deals.
• Comfortable with both online prospecting and physical field sales.
• Proven ability to generate sales and acquire customers/distributors independently.
• Highly self-motivated and proactive with minimal supervision.
• 2–5+ years experience in wholesale sales, distributor management, business development, FMCG, beauty, cosmetics, skincare, haircare, or related industries.

Experience:

• Sales: 2 years (Required)
• Marketing: 2 years (Required)
• Distribution: 1 year (Required)
• Consumer Goods Sales: 2 years (Required)

This Role Is For You If:

• You are naturally proactive and do not wait to be pushed before taking action.
• You are comfortable working independently without needing excessive supervision.
• You are hungry to grow sales and directly contribute to business growth.
• You enjoy finding opportunities, convincing people, and growing accounts over time.
• You are persistent with follow-up and understand that sales happen through consistency.
• You genuinely enjoy selling and building business relationships.
• You thrive in fast-moving entrepreneurial environments where results matter more than titles.
• You enjoy meeting people, networking, and opening new business opportunities.
• You are comfortable moving between online outreach and physical market visits.

This Role Is Not For You If:

• You are uncomfortable approaching new people or initiating sales conversations.
• You prefer purely office-based or administrative work.
• You need constant supervision or motivation before taking action.
• You prefer strategy discussions more than execution and sales activity.
• You dislike follow-up, prospecting, or relationship management.
• You are more interested in social media content creation than actual sales generation.
• You are uncomfortable with sales targets and performance accountability.
• You are looking for a managerial role where others do the execution for you.
• You prefer highly corporate environments with rigid structures and large support teams.

What We Offer

• A fast-paced, entrepreneurial environment where your work directly impacts business growth.
• Commission: Attractive sales commission will be paid on exceeded target
• Career growth opportunities within African Naturalistas.
• Basic: Salary: N180,000 - N200,000 monthly.
• Opportunity to grow with a fast-growing beauty and haircare brand.
• Competitive salary plus performance-based commission and incentives.

How to Apply
Interested and qualified candidates should send their CV (in PDF Version) to: [email protected] using “Sales Rep” as the subject of the mail.

Application Question(s)

• Are you comfortable working in a hybrid setting?
• This is a Hybrid. You will required to work from the office a minimum of twice a week to work with other staff. Will you be able to do this?
• If selected, your deliverables will be daily monitored and reviewed remotely via our Remote task platform on Asana. Are you okay with this?
• This is a full time job. If selected, you will be required to work with our organization, and no other one, during work hours of 8am to 5pm on weekdays. Are you okay with this?
• Do you have your laptop, Internet, good mobile device, and stable electricity supply to carry out this job?
• If shortlisted, as a Hybrid staff, you will be required to appear for a physical interview at our office in Ikota Lekki. Will you be able to make it?