Social Media Handler

Location: Abuja (FCT)
Employment Type: Full-time

Description

• The Social Media Handler is responsible for managing the organization’s and its subsidiaries’ (e.g., Pubx) social media presence to strengthen brand visibility, drive audience engagement, and support overall marketing objectives.
• The role encompasses content development, community management, and performance analysis to ensure sustained growth and a consistent, positive brand image across all digital platforms.

Key Responsibilities
Content Creation & Management:

• Maintain a consistent posting schedule and content calendar.
• Ensure all content aligns with brand voice, guidelines, and marketing objectives.
• Develop, create, and schedule engaging content (text, images, videos) across social media platforms.

Social Media Management:

• Respond promptly to comments, messages, and customer inquiries.
• Manage and monitor social media accounts (e.g., Instagram, Facebook, X, TikTok, LinkedIn).
• Build and nurture an active online community.

Campaign Execution:

• Track campaign performance and optimize for better results.
• Collaborate with marketing and design teams to deliver campaign content.
• Support and execute social media campaigns, promotions, and product launches.

Analytics & Reporting:

• Use analytics tools to improve content strategy and effectiveness.
• Generate periodic performance reports and insights.
• Monitor key metrics such as engagement, reach, and follower growth.

Brand Monitoring & Reputation Management:

• Monitor brand mentions and online conversations.
• Address negative feedback professionally and escalate issues when necessary.
• Maintain a positive and consistent brand image.

Trend & Market Awareness:

• Identify opportunities for creative campaigns and audience engagement.
• Stay updated on social media trends, tools, and best practices.

Key Performance Indicators (KPIs)

• Reach and impressions
• Conversion from social media campaigns.
• Engagement rate (likes, comments, shares)
• Response time to messages and comments
• Follower growth

Job Requirements

• 1–3 years of experience in social media management or digital marketing.
• Bachelor’s Degree in Marketing, Communications, or related field (preferred).
• Creativity and attention to detail.
• Strong content creation and copywriting skills.
• Familiarity with social media tools and analytics platforms.

Core Competencies:

• Time management and organization
• Communication and interpersonal skills
• Adaptability to trends.
• Creativity and storytelling
• Analytical thinking