Senior Marketing Manager

2026-03-18
Ibadan, Nigeria
15–20
Retail & Sales

Premidis Nigeria Limited is a proudly Nigerian manufacturing and distribution company dedicated to producing premium wines, beverages, and cosmetic products that meet both local and international quality standards.

Incorporated under the Companies and Allied Matters Act of the Federal Republic of Nigeria, Premidis Nigeria Limited operates with a clear vision to become a leading name in the organic and natural products industry, combining innovation, quality, and sustainability across all our product lines.

We are recruiting to fill the position below:

Job Title: Senior Marketing Manager / Head of Marketing (Spirits & Trade Execution)

Locations: Sagamu, Lagos & Ibadan Expressway Ogun
Employment Type: Full-time

Executive Summary

Premidis Nigeria Limited is seeking a high-impact, commercially driven Senior Marketing Manager with 15–20 years of progressive experience in the alcoholic beverage industry, specifically within bitters, whiskey, and spirits categories.
This role is designed for a seasoned industry leader with a proven track record of building brands from market penetration to dominance, executing large-scale trade marketing strategies, and driving sustained revenue growth through strong distributor and customer ecosystems.
The successful candidate must possess deep-rooted relationships across Lagos, Ogun, and Oyo markets, and demonstrate the ability to translate strategy into aggressive field execution with measurable ROI.

Strategic Responsibilities

Lead the end-to-end marketing strategy for bitters, whiskey, gin, and beer portfolios, aligned with corporate growth objectives.
Design and deploy integrated trade marketing frameworks that drive:
Distribution expansion
Drive brand positioning, pricing strategy, and competitive differentiation within the Nigerian spirits market.
Partner with Sales Leadership to deliver volume growth, revenue targets, and market share expansion.
Build scalable activation models across bars, clubs, lounges, and retail chains.
Institutionalize data-driven marketing, leveraging market intelligence and analytics for decision-making.
Outlet penetration
Consumer conversion
Champion route-to-market optimization and strengthen distributor performance systems.

Operational & Field Leadership:

Oversee nationwide (or regional) trade activations, ensuring excellence in execution and brand consistency.
Maintain and expand high-level relationships with:
Key distributors
Major wholesalers
Lead, mentor, and develop a high-performing marketing team and field force.
Ensure discipline in reporting, including:
Market intelligence dashboards
Performance tracking reports
Competitor analysis
Hospitality groups (bars, clubs, hotels)
Modern trade and retail chains
Conduct strategic market visits and executive-level stakeholder engagements.

Financial & Commercial Accountability:

Own and manage multi-million naira marketing budgets with strict ROI tracking.
Drive profitability through efficient allocation of marketing resources.
Evaluate and optimize campaign performance and trade investments.
Deliver measurable impact on:
Sales growth
Market share
Brand equity

Key Performance Indicators (KPIs)

Market share growth within bitters and whiskey categories
ROI on trade activations and campaigns
Strength and productivity of distributor network
Brand visibility and dominance in key consumption channels
Distribution depth and numeric outlet expansion
Revenue and volume growth attributable to marketing initiatives

Mandatory Requirements (Executive-Level Criteria)

Bachelor’s Degree in Marketing, Business Administration, or related field
Proven leadership experience within:
A recognized bitters, whiskey, or spirits company
(Experience with IDeaL Company or equivalent industry leaders is highly preferred)
(MBA or relevant postgraduate qualification is a strong advantage)
15–20 years of progressive experience in: Alcoholic beverages, Spirits (bitters, whiskey, gin)
FMCG trade marketing

Established and verifiable distributor and trade network across:

Lagos, Ogun State, and Oyo State (Ibadan axis):

Demonstrated success in:

Scaling brands in competitive markets
Driving aggressive field execution
Strong commercial acumen with the ability to link marketing activities directly to revenue outcomes
Willingness to travel extensively and operate in a high-performance, target-driven environment
Managing large distributor ecosystems
Deep understanding of Nigerian spirits market dynamics, consumer behavior, and regulatory environment

Core Competencies: