Route to Market Officer

We are recruiting to fill the position below:

Job Title: Route to Market Officer

Location: Lagos

Job Summary

• This role requires a strong understanding of trade marketing and channel management, as well as excellent communication and organizational skills.
• As the Route to Market Officer, you will assist in developing strategies to optimize trade channels and retail outlets.
• We are currently seeking a highly motivated and experienced Route to Market Officer to join our team.
• You will work closely with the sales team to ensure effective coverage of outlets, merchandising, and increasing the number of Dangote Cement handlers in the market.

Key Duties & Responsibilities
Commercial planning & activation:

• Support with regional inputs, operational planning, and driving activity execution, as well as measuring the effectiveness of trade activities within coverage.
• Implement all central and regional trade activities to close volume gaps within coverage.
• Work with the regional sales team to execute sales drivers to enhance sales and deliver regional volume targets.
• Interfaces with Sales & Distribution on execution of promotions.

Customer Marketing:

• Identify and understand key growth drivers of sales within coverage - Regional Profiling to be developed, reported, and updated quarterly.
• Work with Regional Sales and Distribution teams to implement the Win At Retail (WAR) strategy.
• Develop and implement a periodic field accompaniment plan with the field sales team to generate trade insight, Customer priorities, and opportunities for growth.
• It is the most strategic part of trade marketing. Support the development and execution of brand growth drivers and channel/ trade strategies considering regional peculiarities.

Market Development:

• This part of trade marketing focuses on strategic positioning of our brand - ensuring superior positioning vs competition
• Runs customers and specific market development projects.

Education and Work Experience

• 3 - 6 years of relevant work experience
• Bachelor's degree or its equivalent in Management Sciences, Marketing & Business Management
• Experience working with productivity suites such as Microsoft Word, Excel, and PowerPoint

Benefits

• Paid Time Off
• Career Development
• Private Health Insurance
• Training & Development