Premium HORECA Manager

Grand Oak Limited (GOL) - We are the largest Manufacturer of SpiritsandWines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them.

There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging.

Locations: West, South, East and North
Employment Type:
Cadre: Management
Grade Level: AM
Department: Sales / On-Trade (HORECA)
Directly Reporting To: Sales Director / Commercial Director
Supervises: Regional HORECA Managers / Key Account Managers

Purpose of the Job

• ThePremium HORECA Manager is responsible fordeveloping and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel.
• The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.

Principal Accountabilties

• Ensure compliance with policies and regulations
• Monitor market trends and competitor activities
• Build andmaintain strong relationships with key premium accounts
• Collaborate with internal teams for alignment
• Oversee brand activations and visibility initiatives
• Manage budgets and ensure ROI
• Track performance and provide insights to management
• Lead negotiations and manage contracts with HORECA partners
• Develop and implement national strategies for the premium HORECA channel

Job Requirements

• Education: First Degree / HND
• Experience: 2 - 5 years in FMCG, preferably wines & spirits
• Strong HORECA experience required.

Challenges:

• Intense competition
• High client expectations
• Multi-regional coordination.

Planning and Organising:

• Micro: Monthly.
• Macro: Annual

Key Competencies:

• Leadership
• Negotiation skills
• Communication
• Problem-solving.
• Business acumen
• Strategic thinking