Premium HORECA Manager

Grand Oak Limited (GOL) - We are the largest Manufacturer of SpiritsandWines, we believe our spirits should have character; an authenticity derived from where they are distilled, bottled and the philosophies of those who distil them.

There are many attributes that describe us resolute, self-sufficient, tough, hard-working, enduring, emotional, passionate, philosophical and engaging.

We are recruiting to fill the position below:

Job Title: Premium HORECA Manager

Locations: West, South, East and North
Department: Sales / On-Trade (HORECA)
Cadre: Management
Grade Level:A
Directly Reporting To: Sales Director / Commercial Director
Supervises: Regional HORECA Managers / Key Account Managers

Purpose of Job

• The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country.
• The Premium HORECA Manager is responsible fordeveloping and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel.

Principal Accountabilities

• Develop and implement national strategies for the premium HORECA channel.
• Track performance and provide insights to management.
• Manage budgets and ensure ROI.
• Monitor market trends and competitor activities.
• Build and maintain strong relationships with key premium accounts.
• Oversee brand activations and visibility initiatives.
• Collaborate with internal teams for alignment.
• Lead negotiations and manage contracts with HORECA partners.
• Ensure compliance with policies and regulations.

Challenges:

• Multi-regional coordination.
• High client expectations.
• Intense competition.

Planning & Organising:

• Micro: Monthly.
• Macro: Annual.

Job Requirements

• Strong HORECA experience required.
• Experience: 2 – 5years in FMCG, preferably wines & spirits.
• Education: First Degree / HND.

Key Competencies:

• Problem-solving.
• Leadership.
• Negotiation skills.
• Strategic thinking.
• Business acumen.
• Communication.